Another Bad Week for “Today” Show

 Another Bad Week for Today Show

is THE PR VERDICT: “C” (Distinctly OK) for Today Show publicists.

There hasn’t been a truly good morning for NBC’s Today Show in months. Ratings have been slipping steadily, advertising millions have been lost, and the media seems not to tire of reporting both. Then, this past week, a behind-the-scenes feature in New York Magazine threw a harsh glare on the morning show’s troubles.

For PRs reading the article, the dilemma becomes apparent quickly: grant access to a reporter who is starting from a negative place, or refuse access, knowing the story will be written anyway? In this case, access was granted and control of some sort established via the presence of two PRs in the interview with Today heavy hitters.

One can only imagine the amount of prepping the PRs did with hosts Savannah Guthrie, Al Roker, Natalie Morales, and, in particular, Matt Lauer. He has been in the media’s sights, portrayed as the architect of former co-anchor Ann Curry’s ouster, and everything from the cornerstone of the program to a controlling tyrant. Also last week, a former Today Show intern tweeted that Lauer was “not so nice,” and a story circulated that co-host Guthrie gave Lauer the finger after he teased her on set. Access or not, Today‘s negative press is turning into a bad dream the show’s PRs can’t wake up from.

THE PR VERDICT: “C” (Distinctly OK) for Today Show publicists. Damage control is being handled, but with the issue of falling ratings and whispers of host changes, PR options are limited.

THE PR TAKEAWAY: Choose battles carefully, and know when to fight. Negative press was inevitable due to the ratings slide, the revelation of Lauer’s negotiations with rival network ABC, and Curry’s awkward departure. In this case what was needed was new news to change the conversation. This article might have begun the turnaround that Today needs, but in the absence of a big bright idea, sometimes a PR just has to hope things look better tomorrow.

To read the New York Magazine article, click here.

GMA Weather Report: Sunny for Gay Marriage & Ratings

s SAM CHAMPION large300 150x150 GMA Weather Report: Sunny for Gay Marriage & Ratings

The PR Verdict: “A” (PR Perfect) for Good Morning America. (Pictured: Rubem Robierb and Sam Champion)

Last Friday, Good Morning America weatherman Sam Champion was singled out by his cheering co-hosts as having good news to share: He was engaged. During hearty congratulations from a crew that seems closer than most morning show personnel, it was easy to miss one slightly surprising aspect: Champion was not only engaged, but also coming out.

The announcement of Champion’s engagement fit right in with GMA’s congenial, family-like vibe, and the fact that he will  his marry longtime boyfriend Rubem Robierb did not merit the batting of a single on-air lash. Outside GMA’s studio in Times Square, Champion was met by viewers from all over America who congratulated him like extended members of the GMA family.

The hosts on Good Morning America have been positioning themselves as a family for a while now, especially since co-host Robin Roberts decided to publicly share her battle with MDS, a rare bone marrow disorder. Video segments have been devoted to her bone marrow transplant while co-host George Stephanopoulos has struggled to maintain composure as he reads her blogs to GMA viewers. And the ratings keep on climbing.

The PR Verdict: “A” (PR Perfect) for Good Morning America winning ratings with team chemistry, not sensationalism.

The PR Takeaway: Keep it in the family. Gone are the days when GMA could only dream of approaching the ratings of the mighty Today Show. Now, GMA has overtaken Today. In the wake of an uncomfortable public dismissal of Ann Curry and reports that Today host Matt Lauer is losing popularity with viewers, GMA’s folksy, seemingly sincere family approach is winning hearts – and ratings. Team chemistry is the main drawcard here, and sharing the good and the painful is what makes this more than just a slick marketing gimmick. Viewers seem to be liking it, and they keep on coming back for more.

What’s your opinion of GMA’s “family style” approach? Give us your PR Verdict!