The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: A (PR Perfect) to Lady Gaga.  Though we had ranked her earlier this week, Lady Gaga has not stopped topping the list of trending stories right across the web.  While the world may be holding a global UN summit in New York, Gaga turned a 25-lb. weight gain into a point of pride – and a brilliant PR maneuver.  The coverage keeps on being generated following the launch of her Body Revolution, a forum urging acceptance for less than perfect physiques. A media masterstroke that has put more serious global issues in the shade.

 

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: F (Full Fiasco) for Team Romney. The latest Gallup Poll shows Mitt Romney trailing behind Barack Obama by six points. It’s not hard to guess that the number 47 figured into that percentage somehow. With just over a month until Election Day, Team Romney must come up with a serious plan to halt this free-fall. The announcement of a genuinely new and unexpected economic plan might just reset the debate. Something fresh and unexpected is needed. Any suggestions?

 

 

 The PRV Report Card: This Weeks Winners & LosersTHE PRV AWARD FOR BRAND CONSISTENCY: Samuel L. Jackson for his “Wake the F*ck Up” political bedtime story. The actor, so well known for his expletive-laced lines in films and real life that he’s usually called “Samuel Motherf*ckin’ Jackson,”  cuts through indistinct attack ads with a punchy pro-Obama rant. In rhyme!  While it may not encourage anyone to change their vote on the big day, Jackson has successfully reinforced his own brand without talking about himself  – the secret to all successful PR.

Lady Gaga’s Latest Revolution

 Lady Gaga’s Latest Revolution

The PR Verdict: A (PR Perfect) for Lady Gaga.

Once quoted as saying “Pop stars shouldn’t eat,” Lady Gaga – arguably the most famous pop star in the world – certainly seemed to practice what she preached. She probably wore more food in her (in)famous meat dress than she actually ingested. Lately, that has changed. While Gaga’s fashion statements always make headlines, the media recently hinted at what may be her most daring look of all: 25 extra pounds.

The media quickly circulated a picture of the allegedly padded pop star, accompanying it with words like “fat” and “heavy” – though not “Photoshopped,” as the pic was obviously fake. Still, the reaction was hardly positive,and although no recent photos of Gaga have yet surfaced, the consensus is that she is now more happily proportioned than ever before.

Lady Gaga rewrote the book on how a star can forge a connection with her fans. Turning fattening lemons into PR lemonade, Gaga’s website Littlemonsters.com now features a forum called Body Revolution. “Today I join the BODY REVOLUTION,” Gaga writes on a photo of herself in bra and panties. The forum has already been filled with photos of Gaga fans dealing not just with overweight but diseases, mastectomies, and other physical maladies they were previously ashamed of. “Thank you, Gaga, for inspiring me to be brave.” they write.  Distance, denial? Not for Mother Monster and her Little Monsters.

The PR Verdict: A (PR Perfect) for Lady Gaga. Whether her weight gain was intentional or accidental, and is temporary or permanent, she has found another way to forge a deep connection with her legion of fans and make a splashy PR statement.

The PR Takeaway: Why deny? Perceived flaws can be PR gold when spun the right way. Instead of going on a crash diet to shed the added weight, Gaga turned it into a tool for good – and good PR. She revealed that she has been bulimic since her teen years, says she is happy at her current weight (recent photos would be nice), and has launched an interactive campaign with a positive message. Pure PR gold that will be monstrously successful.

What’s your PR Verdict?