No Celeb Surprises at the Polls

cher and kathy griffin 150x150 No Celeb Surprises at the Polls

The PR Verdict: “C” (Distinctly OK ) for both political parties and their star endorsers.

Does Cher love Mitt Romney? Does Chuck Norris endorse Obama? Both might have been sensational headlines, but the opposite was true. As the election draws to an inevitable close, celebrities have been in a rush to make their final public and political stand. Uploading their Presidential endorsement videos on You Tube and their own websites, there are disappointingly few surprises about their pickings.

Bruce Springsteen, Katy Perry, Jay-Z, Beyonce, Kathy Griffin, and Cher have all thrown their weight behind the Democrats. Madonna seems to have had a harder time of it; when in New Orleans recently, she was booed off the stage for endorsing President Obama, but her experience doesn’t seem to have deterred others. Obama’s celebrity support continues to be broad. But is anyone really that surprised by Hollywood favoring the Democrats?

Mitt Romney and his running mate Paul Ryan also have their share of celebrity endorsements. Arguably, the list is somewhat broader (and older) in scope: Kid Rock, Kelsey Grammer, Clint Eastwood, Chuck Norris, Meat Loaf, and, of course, Donald Trump. Golfer Jack Nicklaus and country music stars the Oak Ridge Boys and Lee Greenwood have been joined by celeb du jour Honey Boo Boo, the youngest of the pack and therefore ineligible to vote.

The PR Verdict: “C” (Distinctly OK ) for both political parties and their star endorsers. What we really needed was a surprise.

The PR Takeaway: Astonish if you want to make a difference. It is generally understood that while celebrities may not bring in more voters, they do boost a candidate’s base and help energize the campaigns getting voters to polling booths. Fine and well, but what would really move the PR dial is to have an endorsement from left field. The element of surprise was missing with nearly all celebrities this time around. Next time, flush out the star with the surprising point of view. It’s guaranteed to vitalize a campaign and minimize the risk that the A-Listers are simply singing to their respective choirs.

To see the latest Cher video endorsing Obama, click here. To watch Chuck Norris endorse Romney, click here.

Who would you most have wanted to see stump for Obama, and who for Romney? Give us your PR Verdict!

The Boss Bares All

 The Boss Bares All

The PR Verdict: “B” (Almost a Winner) for Bruce Springsteen and his decision to talk to the New Yorker.

Is there something we didn’t know about Bruce Springsteen? Apparently so. Pre-publicity for the next issue of the New Yorker is generating headlines with a massive 16,000-word profile that lets readers into The Boss’s darkest secret: He has been battling depression for years.

Springsteen made the personal revelations during the weeks he was being interviewed and trailed by journalist David Remnick, the author of the profile. Advance PR tells us that Springsteen will come across to readers as a thoughtful and considerate soul with a high level of self-awareness and introspection. And, one could say, well-versed in the language of therapy.

The multi-platinum musician has been seeing a therapist since 1982. Remnick says that Springsteen avoided drugs due to the “thread of mental instability that ran through his family,” including Springsteen’s father, who battled “paralyzing depressions.” Additionally, Springsteen’s wife Patti Scialfa confirms in the article that she is bipolar. Such revelations might have been sensationalized in the hands of a lesser publication, but this elegant, straightforward bastion of publishing was the right choice to discuss an intensely personal story.

The PR Verdict: “B” (Almost a Winner) for Bruce Springsteen and his decision to talk to the New Yorker: a sensible place to discuss a wider social issue.

The PR Takeaway: Where you say something matters as much as what you say. Top marks to Springsteen for choosing the New Yorker to air an intensely personal issue. This might have gotten big airplay on E! Entertainment News and celebrity publications, but if Springsteen wanted to make some wider nuanced points, this was the way to go.

To read more, click here.

What’s your opinion of Bruce Springsteen’s decision to reveal this intensely personal information? Give us your PR Verdict!