Tired of Working in Porn? Why Not Become a Realtor?

realtor2 Tired of Working in Porn? Why Not Become a Realtor?

The PR Verdict “F” for Prudential and Corcoran and the other firms whose brokers were quoted.

Tired of working in porn? Didn’t make it as a prima ballerina?  Best days as a famous hand model over? Then why not become a New York realtor?  As a Managing Director at Prudential Douglas Elliman told the NYTimes yesterday, people come to NYC  “with a dream ….often times those dreams don’t pan out….and then you start looking at alternative careers.”

Yesterday’s front-page article on the city’s realtor business featured a diverse range of brokers.  All had previously worked in an initial career (usually more colorful) and then migrated to real estate sales, as their favoured career stalled.  Being a realtor, intimated the article, is the default safety-net for the career lost.

Prudential, one of Manhattan’s leading realtors, had a number of  its brokers quoted, including a fashion designer and former porn star (above) but oddly no comment from the firm itself.  Where was the corporate PR to provide some balance to the personal tales of those interviewed?

The PR Verdict: “F” for Prudential and Corcoran and the other firms whose brokers were quoted.   Fine to have the narcissist broker grab a headline but what does it say about the rest of the firm and those who work there?

While this was always going be a lighter hearted article, a comment from a corporate PR talking about how diverse employees bring in diverse listings and clients would have made a better business case.  Instead one couldn’t help wondering if the porn studio, or ballet troupe came knocking again, the ranks of these firms would be quickly deserted.  Given that clients pay average fees of 6 percent of the sale price,  management might want to take a more visible role in how articles like this position their firm.

To read the NYTimes article click here.

What’s you PR Verdict on the coverage?

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What Did Mike Wallace Tell Us About Journalism?

mikewallace What Did Mike Wallace Tell Us About Journalism?

The PR Verdict: “A” for a career that helped define broadcast journalism.

What does the death of veteran 60 Minutes reporter Mike Wallace at 93 tell us about the way we like our news?  The justifiable tributes have been flowing in thick and fast.  What’s noteworthy is what he is being remembered for.

CBS in its own tribute to Wallace said he “took to heart the old reporter’s pledge to comfort the afflicted and afflict the comfortable.  He (Wallace) characterized himself as “nosey and insistent.”  CBS then lists proudly the 20th century icons that “…submitted to a Mike Wallace interview. He lectured Vladimir Putin, the President of Russia, on corruption.  He lectured Yassir Arafat on violence and asked the Ayatollah Khoumeini if he were crazy.”

The complaint du jour of journalism, particularly broadcast journalism is that that it has lost the art of professional objectivity.  Journalists nowadays always have an angle, so goes the refrain from both the media establishment and opinion formers, and crusading journalism that starts with a point of view isn’t that way we want our news.  CBS and Wallace however proved that that isn’t always true.

The PR Verdict: “A” for an impressive career that helped define broadcast journalism.  In looking back over interview footage it’s clear that ‘nosey and insistent journalism” was always in vogue.

The material CBS chose in compiling Wallace’s interview highlights makes for fascinating viewing.  Confronting, insistent questioning and getting a rise out of the interviewee seem to be the hallmark of success for both Wallace and his producers at CBS.  The truth may be that we don’t mind opinionated and righteous journalism after all.

To see the compilation of Mike Wallace’s greatest interviews from CBS click here.

What’s your PR Verdict on the interviews?

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