The PRV Report Card: This Week’s Winners and Losers

 The PRV Report Card: This Weeks Winners and LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to the Vatican. The seat of Catholicism gets our top grade – but not without qualifications. Our simple advice to the new Pope? Enjoy the honeymoon. The appointment was a big PR hit, no doubt: Francis, the first Pope from the Americas and a humble man who embraces a vow of poverty, gave the Vatican the forward-thinking PR page it is looking for. But storm clouds are already gathering. His age (76) will inevitably mean his tenure is abbreviated, while rumors are already surfacing about how he allegedly turned a blind eye to torture abuses during Argentina’s military rule. A high grade for a good start, but the challenge will be staying there; just ask Pope Benedict.

 The PRV Report Card: This Weeks Winners and LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to the TSA. The Transportation Security Administration continues to stand by their decision to allow small knives and other potentially dangerous tools and devices aboard aircraft, despite rising hue and cry from flight attendants, passengers, and politicians. Their defense? They want to turn attention to finding the hundred larger, deadlier threats – like the stun gun one passenger packed in his carry-on baggage this week (missed by security) or the fake bomb strapped to the leg of a security agent during a test (also missed). They have a point, but it’s blunted by another, oft repeated: the 9/11 attacks were begun by box cutters that would be waved right on through with this order.

 The PRV Report Card: This Weeks Winners and LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Kanye West and Justin Timberlake. Enthralled by their current imbroglio? Yeah…neither are we. For those who missed it: West, in his own inimitable and unprintable way, criticized Timberlake’s single “Suit & Tie” at a concert last month. Timberlake struck back this week while hosting Saturday Night Live by changing a line of the same song, crooning  “My hit’s so sick got rappers actin’ dramatic.” Take that, Kanye! Who knows how the unpredictable West will respond – and does anyone really care? Ho-hum. We’ve come a long way from the East Coast-West Coast rap wars of the 1990s, folks. Maybe they should, too.

Vatican’s Defense: Leaked Documents Are Work of Satan

 Vaticans Defense: Leaked Documents Are Work of Satan

The PR Verdict: “F” (Full Fiasco) for Vatican PR.

Apparently the Lord is not the only one who moves in mysterious ways. Now the Vatican says it needs to factor the Devil himself into its PR planning. Wondering why current leaks are destabilizing the Vatican and creating havoc in the traditionally hushed institution? The Vatican says the current scandal involving leaked documents and allegations about its financial dealings–known as Vati-Leaks–is the work of Satan.

This startling theocratic explanation comes from none other than Cardinal Tarcisio Bertone, who apparently ranks second only to Pope Benedict in the Vatican’s’ hierarchy. When asked by Italian media why damage control had failed so miserably, he said the Vatican’s latest headaches were the Devil’s attempt to undermine the holy order.

No wonder the Cardinal  is annoyed: The Devil has leaked sensitive documents and broken secrecy surrounding the Vatican’s banking system. Bertone said in an interview that the image of the Vatican as a place of intrigue and power struggles was misleading, but then somersaulted 180 degrees by commenting, “The truth is that there is an attempt to sow division that comes from the Devil.”

The PR Verdict: “F” (Full Fiasco) for Vatican PR. (And presumably ”A”–Gold Star!–for the Devil and his PR). If trying to portray events as storms in a teacup, then invoking the Devil is bound to confuse.

The PR Takeaway: It’s not possible to have it both ways in PR. If current scandals are blamed on the Devil, then claiming that there is nothing to worry about sounds odd indeed. Stand the Devil down, Vatican! Otherwise, if some of the allegations are proven to be true, then the Devil might find himself hailed as a whistleblower. What then?

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What do you think of the Vatican’s defense that Satan is behind the Vati-Leaks? Give us your PR Verdict in Speak Your Mind, below.