Guess Who Confessed To Hacking Again?

Phone hacking1 Guess Who Confessed To Hacking Again?

The PR Verdict: "F" for Murdoch and public interest

Fancy that!  BSKYB the television broadcaster has fessed up to phone hacking.  Is the latest revelation from another Murdoch controlled news organization all that surprising?

Besides being astonishingly embarrassing for Murdoch, it follows on the heels of his son James’s resignation from BSKYB and increases scrutiny on a proprietor who has broken his trust with the public.  The circumstances of the cases were detailed by BSKYB,  who while acknowledging that hacking was illegal, said it was authorized by the News Editor to benefit the public interest.  SKY thundered this illegal act was only done under strict rules and for a specific purpose.  No need for us to worry then.

Next time it may be less of a hassle to simply hand over the file to the police to avoid these sorts of problems.

The PR Verdict: “F” for Murdoch (yet again) and his newly found PR strategy of claiming protection by way of public interest.  Is there any thing else to confess while we are here?

Cloaking the issue in the mantle of public interest has inherent risks.  Since when has society broadly consented to giving editors carte blanche to break the law?  Without defining the “public interest” served in this case, the waters are now muddied.  Why not simply say they were all errors of judgment?  Far simpler given the pattern and volume across Murdoch based businesses.

To read more click here.

What is your verdict? Is claiming the public interest a good PR strategy?

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Why Does DSK Have Trouble At Orgies?

dsk21 Why Does DSK Have Trouble At Orgies?

The PR Verdict: “F” an outright fail for Dominque and his misguided PR statements.

The fortunes of former IMF chief Dominique Strauss-Kahn aren’t improving. Yesterday he was taken into custody for questioning over allegations of a prostitution ring. Things just keep on getting worse for DSK.

French and Belgian police have been questioning prostitutes who said they had sex with DSK during 2010 and 2011 as part of an organised call-girl ring at various locations in Washington and Paris. The specificity of the leaked details are sending alarm signals to DSK’s defence team.

Strauss-Kahn’s PR took a turn for the worse when his lawyer, during a radio interview, seemed to inadvertently confirm his client was routinely attending orgies. Digging his client’s grave while theoretically defending him, his lawyer said, “He could easily not have known, because as you can imagine, at these kinds of parties you’re not always dressed, and I challenge you to distinguish a naked prostitute from any other naked woman.”

The PR Verdict: “F” an outright fail for Dominque and his misguided PR statements. On the other hand, the comment is so wildly out-of-line it generates a peculiar type of begrudging admiration.

While clever PR this time around is unlikely to help this most desperate of cases, a word of advice to his lawyer is needed. In moments like this, a better PR tactic would be to say that the client was drinking heavily, took prescription drugs and doesn’t remember the night.  Volunteering to the media that your client attends orgies but has trouble identifying who is who at the orgy, is not the sort of personal weakness that generates sympathy. ..Yes…Really.

To find out more click here and here