The PRV Report Card: This Week’s Winners & Losers

bidenryan2 150x150 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR Perfect) to Joe Biden. Now this was a debate!  If Obama had previously brought a knife to a gun fight, Biden brought a cannon. Throughout the debate he aggressively debated Ryan, who seemed at times unable to keep up with Biden’s derisive comments. Biden’s ongoing smirks at what Ryan was saying was a PR object lesson in undermining an opponent.  A fine line to be sure  and presumably not everyone saw it this way, but frankly whatever your political color, this debate was very entertaining.  The Twitter-verse was on fire with Biden’s opening shot “That’s a lot of malarkey!” and later putdown”Oh, now you’re Jack Kennedy?” Brutal.

 

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (Full Fiasco) to Lindsay Lohan. The girl can’t help it; she’s in the news constantly, but rarely for what she first became famous for – acting. This week, Lohan allegedly placed an emergency call about her mother’s erratic behavior to…her father? As a scandal-headline grabber himself, Michael Lohan is hardly the most reliable source of assistance. Lohan needs to hire the celebrity version of Harvey Keitel’s Pulp Fiction clean-up character.

 

 The PRV Report Card: This Weeks Winners & LosersTHE “FLOGGING A DEAD HORSE” PR AWARD TO: The US Anti-Doping Agency, which revealed that nearly all of Lance Armstrong’s former teammates have signed affidavits saying that Armstrong won his seven Tours de France by doping. They say he doped, they doped – even Armstrong’s former wife took performance-enhancing drugs. But Armstrong relinquished rights to his Tour titles months ago. Okay, he probably did take the drugs; does anyone still care, other than the USADA, which is determined to say “told you so”? Again and again.


THE PRV REPORT CARD: This Week’s Winners & Losers

This week: Three mothers–one venerable, one vulnerable, and one insulted and avenged in a fashion smackdown. A typical week in the world of PR…

 THE PRV REPORT CARD: This Weeks Winners & Losers

PR WINNER OF THE WEEK: “A” (PR Perfect) to Mother Jones Magazine. At a time when most are ringing the death knell of print, this small, socially-conscious, 36-year-old nonprofit publication may have changed election history by bringing the now-infamous “47 Percent” video to light. Bravo for hitting the headlines and shaping the national conversation. It’s the rule for effective PR!

 

 THE PRV REPORT CARD: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (Full Fiasco) to the Lohan Clan. If there was an award for Brand Consistency, it would go to this family; while daughter was arrested yet again this week, this time for clipping a pedestrian with her car, mother made a spectacularly awkward appearance on Dr. Phil (seen here on PerezHilton.com). Among the many, many questions we have: Is there a Lohan publicist in the house? Why did anyone (including Dr Phil himself) agree to this interview?

And a special mention…

 THE PRV REPORT CARD: This Weeks Winners & Losers

L to R: Tesoro, Eymere, Susskind-Jalou

THE “NOW YOU KNOW” PR AWARD FOR STAYING ON MESSAGE: When Jalouse Magazine editor Jennifer Eymere discovered that her mother, Marie-Jose Susskind-Jalou, had been moved from the front row of a Zac Posen fashion show, Eymere found the publicist in charge, Lynn Tesoro, and registered her displeasure – by slapping Tesoro in the face. Denials? Mais non; Eymere stayed on message. “It was a small slap,” she told Women’s Wear Daily. “She humiliated my mom, and I humiliated her in front of her crew. I said at the end, ‘Now you know you don’t [expletive] with French people.” Point taken. As is Tesoro’s counterpoint: A $1 million lawsuit. Ah…Happy Days.