The PRV Report Card: This Week’s Winners and Losers

 The PRV Report Card: This Weeks Winners and LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) TO Dr. Phil. The glow of Oprah landing Lance Armstrong wore off after she asked him about doping in the first 30 seconds of her two-night interview. Switch to the next best “get” of the talk-show circuit – Ronaiah Tuiasosopo, the man who pretended for two years to be the tragic girlfriend of football star Manti Te’o. Dr. Phil knew enough not to open with the “why” but to drag out this fascinating, confounding story to a moment of climax. It was better than both Oprah’s Lance interview and Katie Couric’s sit-down with Te’o and weeping family. In the PR battles to be the nation’s confessor, Dr Phil scored a high point with this bizarre interview leaving the key question, why, to  last.


 The PRV Report Card: This Weeks Winners and LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) TO Tim Mathieson, husband of Australian Prime Minister Julia Gillard. Mathieson recently spoke at an event at the PM’s official residence to promote awareness of prostate cancer. Sharing advice with the media, he helpfully opined: “….the digital examination is the only true way to get a correct reading on your prostate. So make sure you go and do that, and perhaps look for a small Asian female doctor… ” Gillard, and presumably small Asian female doctors, were not amused. The PM looked stony faced, and there was a subsequent rushed apology by Mathieson.  Was this the dinner party joke best shared with Joan Rivers and friends only?


 The PRV Report Card: This Weeks Winners and LosersTHE “THERE’S NO ‘THERE’ THERE” PR AWARD TO Brandi Glanville, who has a new book out called Drinking and Tweeting and Other Brandi Blunders. For the uninitiated, Glanville is a star of The Real Housewives of Beverly Hills and the ex-wife of actor Eddie Cibrian. For the uninterested, Brandi did an interview during which she dropped the v-bomb repeatedly talking about the medical procedure to ‘rejuvenate’ her own birth canal after multiple children. To her credit, the mention of her private parts did pertain to the story she was telling, and she used the proper word, not “va-jay-jay” or some other silly nickname. But Brandi still wins this award for gratuitous use of the word, without which we wouldn’t have even come to our attention. See? She was right. …We can’t believe we fell for it.

THE PRV REPORT CARD: This Week’s Winners & Losers

This week: Three mothers–one venerable, one vulnerable, and one insulted and avenged in a fashion smackdown. A typical week in the world of PR…

 THE PRV REPORT CARD: This Weeks Winners & Losers

PR WINNER OF THE WEEK: “A” (PR Perfect) to Mother Jones Magazine. At a time when most are ringing the death knell of print, this small, socially-conscious, 36-year-old nonprofit publication may have changed election history by bringing the now-infamous “47 Percent” video to light. Bravo for hitting the headlines and shaping the national conversation. It’s the rule for effective PR!


 THE PRV REPORT CARD: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (Full Fiasco) to the Lohan Clan. If there was an award for Brand Consistency, it would go to this family; while daughter was arrested yet again this week, this time for clipping a pedestrian with her car, mother made a spectacularly awkward appearance on Dr. Phil (seen here on Among the many, many questions we have: Is there a Lohan publicist in the house? Why did anyone (including Dr Phil himself) agree to this interview?

And a special mention…

 THE PRV REPORT CARD: This Weeks Winners & Losers

L to R: Tesoro, Eymere, Susskind-Jalou

THE “NOW YOU KNOW” PR AWARD FOR STAYING ON MESSAGE: When Jalouse Magazine editor Jennifer Eymere discovered that her mother, Marie-Jose Susskind-Jalou, had been moved from the front row of a Zac Posen fashion show, Eymere found the publicist in charge, Lynn Tesoro, and registered her displeasure – by slapping Tesoro in the face. Denials? Mais non; Eymere stayed on message. “It was a small slap,” she told Women’s Wear Daily. “She humiliated my mom, and I humiliated her in front of her crew. I said at the end, ‘Now you know you don’t [expletive] with French people.” Point taken. As is Tesoro’s counterpoint: A $1 million lawsuit. Ah…Happy Days.