The PRV Report Card: This Week’s Winners and Losers

 The PRV Report Card: This Weeks Winners and Losers

PR WINNER OF THE WEEK: “A” (PR PERFECT) to the latest online petition. We love the latest petition circulating on the White House’s own website, “We the People” which calls on Congressional lawmakers to prominently display their financial backers and monetary support from various lobbies. Yes, it will make Congressional members look like Nascar participants, but it just might focus their minds when it comes to voting on financial or healthcare reform. Members of Congress would be required to wear the names of their “sponsors” during all official duties, including voting. The size of a logo or name would vary with the amount of a donation. A brilliant idea, giving vested interests no place to hide.

 The PRV Report Card: This Weeks Winners and LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to the European Central Bank (ECB) and its ham-fisted attempt to impose an unprecedented tax on the deposits of ordinary Cypriots without vetting the levy with lawmakers first. The tax, part of a proposal to bail out the small Mediterranean country of Cyprus, sparked demonstrations and forced the Cypriot Parliament to reject the bailout’s terms, causing angst in European, and ultimately world, financial markets. Nobody likes a tax, but the terms may have been easier to accept had the ECB secured the backing of key leaders first. Instead, Cyprus now teeters on the brink of economic collapse. The world watches – and waits to be affected by the consequences.

 The PRV Report Card: This Weeks Winners and LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Michele Bachmann. The Republican Representative for Minnesota is back, and she’s making less sense than ever. In this video, she says Obamacare will “literally kill” women and children. We understand what she meant, but a bill cannot literally kill anyone, unless it is used to inflict a fatal paper cut. Still, it would not be the health care bill itself, but the paper the bill was printed on. That’s more detail on that than Rep. Bachmann gave in her charge against Obamacare. And in her address at the Conservative Political Action Conference, she stated that the First Family lives ” a lifestyle that is one of excess.” Bill O’Reilly pointed out that President George W. Bush had a bigger White House budget. Let no mere fact stop the poor man’s Sarah Palin from making her point – whatever that might be.

The PRV Report Card: This Week’s Winners and Losers

 The PRV Report Card: This Weeks Winners and LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to Lynn de Forrester Rothschild. What happens when people turn on their own? That might have been the reaction to the op-ed by Rothschild, chief executive of the famous family’s investment holding company. In the week of the rapidly approaching sequester deadline, Rothschild questioned in Monday’s New York Times the intellectual justification for the “carried interest” exemption that effectively minimizes the tax bill for private equity, hedge fund managers, and investment trusts. Describing the tax exemption as violating basic standards of “fairness and common sense,” she joined the ranks of other financial notables like Warren Buffet by penning a point of view with punch. As calls for spending cuts intensify, this was a timely addition to a debate that continues to stall. In this case it was the identity of the author that made this a PR moment.

 The PRV Report Card: This Weeks Winners and LosersPR LOSER OF THE WEEK: F (“Full Fiasco”) to The OnionAs much as we love the biting humor of The Onion, the satirical publication earns this week’s PR Loser Award for its wildly offensive and unfunny Tweet about nine-year-old actress Quvenzhané Wallis during the Oscars. Presumably the Tweeter thought referring to an adorable child (who carried a puppy purse to the awards) as one of the most vulgar words in the English language would be groundbreakingly clever and hilarious. Despite an immediate apology from CEO Steve Hannah, however, the mark was badly missed. In one of the most controversial awards shows ever, The Onion crossed far over the line.

 The PRV Report Card: This Weeks Winners and LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Michelle Williams. If there were presses to be stopped, we’d be yelling that famous line now; if you weren’t already sitting down to read this, please do so. Members of the press, prepare: Actress Michelle Williams has announced that she is growing out her pixie haircut. Yes, yes, we know: shocking. Now, we’re not so busy examining matters of papal shakeups and sequester-related furloughs that we don’t like our media candy as well as the next person. But surely the press junket for Oz: The Great and Powerful couldn’t have been dull enough to warrant this many quotes about the Williams’ do. PRs for the film, take note – and take control of the interviews.

World’s Richest Woman with Poorest PR:

 Worlds Richest Woman with Poorest PR:

The PR Verdict: “F” (Full Fiasco) for Gina Rinehart and her PR image.

What are the PR rules for the richest woman in the world? Gina Rinehart, who recently topped the list, is an Australian-based heiress whose father started the original family fortune in mining. She inherited the fortune, grew it rapaciously on the back of the long-running commodities boom, and now has pride of place as one of a handful of  “self-made women” who get to opine on all matters economic.

Rinehart created a fuss recently when she gave her prescription for creating wealth. Her simple advice? Stop complaining. If you don’t like your current situation, just get back to work. Besides, if you have financial problems, you probably ate and drank your wealth away. Get serious, prescribes the generously proportioned Rinehart, who doesn’t look particularly abstemious herself. Listen to mommy!

She created a news sensation when she told a recent mining conference that mine workers’ salaries in Australia and other advanced economies are too high. Why, in Africa, you can pay people $2 a day! The speech created an internet furore and untold sniping blogs.

The PR Verdict: “F” (Full Fiasco) for Gina Rinehart and her PR image. If she keeps this up, no political allies will see any advantage in being public friends with her.

The PR Takeaway: Giving people a reason to like you makes it easier to enlist them in your cause. Rinehart seems to have a tough time getting along with people; her ugly financial disputes with her children are well documented. Having inherited such a large fortune, it’s hard to take her pronouncements on being self-made seriously. Telling others to take drastic pay cuts or accept a lower standard of living is guaranteed to backfire. Speaking your mind is one thing, but to drive a public policy agenda, Rinehart might find it more productive to be in listening, rather than telling, mode. The choice is clear: She can be a successful entrepreneur or the Cruella de Vil of capitalism.

To read more about Gina Rinehart, click here.

What might Gina Rinehart do differently to change her PR status? Give us your PR Verdict!