The PRV Report Card: This Week’s Winners & Losers

Clooney Alamuddin 150x150 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR FERFECT) to George Clooney and Amal Alamuddin, who did not announce their engagement this week. It’s standard Clooney MO not to talk about personal matters, but his lack of statement or attempt to hide the engagement (Alamuddin is sporting a rather large ring) led the media to dig. Therefore, what the media spoke about most is Alamuddin’s admirable human rights work via her law practice, which explains at least part of Clooney’s attraction. As for Cloons, previously a confirmed bachelor and serial dater, Alamuddin is a departure from his last companion, former World Wrestling Entertainment star Stacy Keibler.

rick scott 1 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (Full Fiasco) to Florida Gov. Rick Scott, who went looking for Obamacare horror stories and instead found praise. Scott, with media in tow, visited a senior center in Boca Raton last week to warn about cuts he said the Affordable Care Act would force on a popular Medicare program. Seniors, he said, “tell me stories about how their plans are being changed, how they are losing their doctors, the coverage is changing, and so what I’m here to do is just hear your stories.” But his fear-mongering didn’t fit with what seniors reported. “Not really,” said one, asked if she’d seen changes to her coverage. “Very happy,” said another. “Completely satisified,” said a third. None of which described Scott’s reaction.

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Toronto Mayor Rob Ford. How jaded must we be that another revelation of the obstreperous mayor smoking crack cocaine — his second in less than a year — barely raises an eyebrow? This week, the Globe and Mail published photos of Ford holding what appears to be a crack pipe, while the Toronto Star posted audio of Ford, apparently inebriated, slagging off local politicians. Ford released a statement saying he’s going to take a “break” from his re-election campaign “to seek immediate help,” though he’s still refusing to go down with the ship, i.e. resign his office. The circus continues…

What is Sex Like with Hugh Hefner?

 What is Sex Like with Hugh Hefner?

The PR Verdict: "D" for the future, former, future-again Mrs. Hefner.

If only we could take back what was said in haste.  That must be what former Playboy Bunny Crystal Harris is wishing.  Twelve months after the 26-year-old ditched her fiancé, Playboy founder Hugh Hefner 86 , the pair have confirmed that their engagement is back on.  Crystal is wondering why the media isn’t taking the happy news too seriously.

The lack of media excitement may have something to do with their previously “amicable breakup” before their big wedding last year.  Engaged in December 2010 after two years together, Hef and Harris were ready to tie the knot at the Playboy Mansion in June 2011.  Five days before the wedding, the relationship deteriorated into an unseemly spat.

When the breakup went public (via Twitter, of course), Harris hit the airwaves and didn’t hold back.  She gave her reasons on nationally syndicated radio shows:  Sex with Hefner  apparently  lasted “like, two seconds.”  In case that wasn’t clear enough, she added, “Then I was just over it…I just like, walked away.  I’m not turned on by Hef–sorry.”

The PR Verdict : “D” for Crystal and her desire for the media to take her engagement seriously.  Next time, let your fiancé’s publicist do the talking.

PR Takeaway:  Whatever is true at the moment may not be true later on–or, if it is, maybe it’s better left unsaid.  Avoid being held hostage to fortune.  Claiming Hefner was a dud in bed while Tweeting that the separation was amicable was always going to strain credulity.  The archive is stronger than the Tweet.  Next time,  pretend the split is amicable, and let the PR team do its job.  And there probably will be a next time, because as we know, Hef and Harris have a funny way of changing their minds.

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