Don’t Hate Me Because I’m Beautiful!

sambrick1 300x280 Dont Hate Me Because Im Beautiful!

The PR Verdict: “F” for “Samantha The Beautiful”.

The fastest way to light up the blogosphere? Write about the pain of being extremely beautiful.  Guaranteed to elicit rage and vitriol, that is exactly what happened to columnist Samantha Brick who published an article in London’s Daily Mail entitled, “‘There are downsides to looking this pretty': Why women hate me for being beautiful.”  And hate they certainly do.

In her column she talked of the pain of being blessed with extraordinary looks.  Samantha wrote of her gilded life as a beautiful woman, being routinely gifted free champagne, flirting with male bosses while at the same time annoying female friends and co-workers.

The Daily Mail’s website, received more than 3,000 comments in response to Brick’s cri de coeur, the vast bulk wondering out aloud if she really is as pretty as she claims.  Coverage followed in multiple UK and US publications.  “If you’re a woman reading this, I’d hazard that you’ve already formed your own opinion about me and it won’t be very flattering” she wrote insightfully.   Sometimes any publicity is not good publicity.

 The PR Verdict: “F” for “Samantha The Beautiful”.  Her column, read largely by women, annoyed and upset readers. Is this any way to build a following?

First principle of PR is that it is ALWAYS better to avoid talking oneself up and instead have someone do it for you.  It always has more  gravitas and is less disputed.  How different might the article have been if Samantha’s beauty had been verified by independent endorsement from friends and colleagues.  From there Samantha and her heartbreaking story of life among the mean girls might have carried more weight.  This time however she never got past first base.

To read Samantha Brick’s column click here.

What’s your PR verdict on Samantha Brick’s claim to fame?

The Truth About Whitney By People Who Didn’t Know Her.

DAILYXPRESS2 300x161 The Truth About Whitney By People Who Didnt Know Her.

The PR Verdict : "F" for Shelley Ross and Daily Xpress

Blanket media coverage over the death of Whitney Houston continues. The airwaves are saturated with experts talking about the singer’s final moments, proffering unsolicited advice to bereaved fans and Houston’s family.

Enter Shelley Ross from the website Daily Xpress who in sincere and emphatic tones told CNN that “ultimately Whitney Houston gets the responsibility for what happened to her…Whitney was a junkie”…She adds with conviction, that the singer was “suffering the ravages of cocaine abuse.”

Commenting emphatically on the cause of death before the finding, let alone burial, is not only in questionable taste but also risks being wrong. This interviewee was unable to confirm anything substantive directly. When that is the case, being less emphatic and more circumspect is always the preferred route.

The PR Verdict: “F” for Shelley Ross and the  ‘expert” opinion of Xpress. There was nothing expert about it. That was the problem.

Ross shoots herself in the foot in this interview by stating “ I am not saying I knew her but I knew people who worked with her and other well meaning people.” Nice try. But without direct first hand knowledge, commenting on Houston’s death seems nothing more than a craven search for publicity. This would have been a better interview to decline.

To see the interview click below.

Daily Xpress calls Whitney Houston a “junkie”.

If you were Shelley Ross would you have done this interview?   [polldaddy poll=5948403]