The PRV Report Card: Special Celebrity Edition

 The PRV Report Card: Special Celebrity EditionPR WINNER OF THE WEEK: “A” (PR PERFECT) to Joan Rivers, who stormed out of a CNN interview while on a publicity tour. Rivers might have expected questions about her latest book, Diary of a Mad Diva, but host Fredricka Whitfield asked instead if Rivers felt she was being mean on her celeb fashion critique show Fashion Police, and why Rivers, an animal rights activist, wore fur on her book cover. Rivers answered for a few minutes before snapping, “You’re not the one to interview a person who does humor!” and walking off set. A stunned Whitfield later suggested the walkout was a publicity stunt; the video suggests otherwise. Calculated or not, Rivers won more buzz than she would have for any normal interview.

 The PRV Report Card: Special Celebrity EditionPR LOSER OF THE WEEK: “F” (FULL FIASCO) to The Daily Mail, which crossed a celebrity gossip line by reporting that George Clooney’s future mother-in-law opposed his marriage to Amal Alamuddin on religious grounds. Clooney struck back in an editorial printed by USA Today, saying that the article could inflame religious sentiment against his family. The MailOnline apologized and removed the story from the website, said to average 52 million visitors a month, but not without drawing criticism for the story.

 The PRV Report Card: Special Celebrity EditionTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Robin Thicke, who last week was the subject of embarrassing media attention about a Twitter PR stunt gone awry. #AskThick resulted in a slew of scathing tweets regarding the lyrics to “Blurred Lines,” Thicke’s worldwide hit regarded by many as misogynistic. The attention continued this week as a humbled, vulnerable Thicke tried to explain his latest album, Paula, an undisguised attempt to win back his estranged wife. Public meltdown, or PR gold? Either way, Thicke is reaping the level of media attention required to support a new album and tour, even if it’s the Train Wreck method of PR.

The PRV Report Card: This Week’s Winners & Losers

Clooney Alamuddin 150x150 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR FERFECT) to George Clooney and Amal Alamuddin, who did not announce their engagement this week. It’s standard Clooney MO not to talk about personal matters, but his lack of statement or attempt to hide the engagement (Alamuddin is sporting a rather large ring) led the media to dig. Therefore, what the media spoke about most is Alamuddin’s admirable human rights work via her law practice, which explains at least part of Clooney’s attraction. As for Cloons, previously a confirmed bachelor and serial dater, Alamuddin is a departure from his last companion, former World Wrestling Entertainment star Stacy Keibler.

rick scott 1 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (Full Fiasco) to Florida Gov. Rick Scott, who went looking for Obamacare horror stories and instead found praise. Scott, with media in tow, visited a senior center in Boca Raton last week to warn about cuts he said the Affordable Care Act would force on a popular Medicare program. Seniors, he said, “tell me stories about how their plans are being changed, how they are losing their doctors, the coverage is changing, and so what I’m here to do is just hear your stories.” But his fear-mongering didn’t fit with what seniors reported. “Not really,” said one, asked if she’d seen changes to her coverage. “Very happy,” said another. “Completely satisified,” said a third. None of which described Scott’s reaction.

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Toronto Mayor Rob Ford. How jaded must we be that another revelation of the obstreperous mayor smoking crack cocaine — his second in less than a year — barely raises an eyebrow? This week, the Globe and Mail published photos of Ford holding what appears to be a crack pipe, while the Toronto Star posted audio of Ford, apparently inebriated, slagging off local politicians. Ford released a statement saying he’s going to take a “break” from his re-election campaign “to seek immediate help,” though he’s still refusing to go down with the ship, i.e. resign his office. The circus continues…

The Onion Makes China Cry

 The Onion Makes China Cry

The PR Verdict: “F” (Full Fiasco) for China’s People’s Daily news outlet.

What do Brad Pitt, George Clooney, and Channing Tatum have in common with North Korean leader Kim Jong Un? They all share the global title of “Sexiest Man Alive.” The three actors, previously anointed  by People Magazine in its annual “Sexiest Man Alive” issue, now share their title with North Korea’s recently appointed dictator – courtesy of satirical magazine The Onion. Good one!

Not everyone got the joke, however. China’s leading online media outlet, The People’s Daily, immediately took up the story on its website and fawningly celebrated the universal appeal of its close ally – without realizing the story was a joke. The article included over 55 photos of Kim Jong Un, but unlike People, none of them showed the winner shirtless.

China’s paper of record unwittingly quoted extensively from The Onion‘s text, adding, “With his devastatingly handsome, round face, his boyish charm, and his strong, sturdy frame, this Pyongyang-bred heartthrob is every woman’s dream come true.” Clearly not afraid to overpraise, the news organization went on to say that the dumpling dictator made the editorial board swoon with his “impeccable fashion sense, chic short hairstyle, and, of course, that famous smile.” Channing Tatum, eat your heart out.

The PR Verdict: “F” (Full Fiasco) to The People’s Daily, whose credibility reached a new low.

The PR Takeaway: Death by a thousand laughs. The serious mouthpiece of the Communist party just had one of its more embarrassing and funniest falls. The official response at the outset was that The People’s Daily “verifies all its sources,” but since then the story has been taken down. The Onion is understandably boasting, “We just fooled the Chinese government!” Credibility is at an all time low. In the PR arsenal, ridicule is far more damaging and long lasting than ongoing protest.

How Do You Get The President Of Sudan On E! News?

Georgeclooney arrest How Do You Get The President Of Sudan On E! News?

PR verdict: “A” for Clooney

There is nothing like an arrest for an activist’s PR.  Even better when the activist is a celebrity.  And even better still, when the media covers it big time.  The trifecta goes to George Clooney.

Clooney was arrested on Friday during a protest outside the Sudanese embassy in Washington, D.C.  drawing attention to the blockade of humanitarian aide by the Sudanese president, Omar al-Bashir.  Clooney’s arrest culminated three days of well-choreographed PR.

Clooney testified to congress on Wednesday. He followed up by meeting with Hilary Clinton and dining with Obama (and David Cameron) on Thursday, all the while giving multiple media interviews and alluding to his potential arrest on Friday.  By the end of the week, the media was primed and the cameras ready to roll.  Given that he would be trespassing on the Embassy of Sudan’s private property, it was always going to be a great end to a three-day media blitz.

The PR verdict:  “A” for Clooney.  Three days of consistent press coverage with the same simple message is a PR coup.  Clooney was making  headlines for something more than swapping out a new girlfriend. 

As he was arrested, Clooney called out to the media, “This is for the government in Khartoum to stop randomly killing its own innocent men, women and children. Stop raping them and stop starving them. That’s all we ask”.  His pleas were carried by most outlets running the story and were reinforced by his PR people.  It is probably the only time Omar al-Bashir will get a mention on E! News.

To read more about Clooney’s arrest click here and for information about the humanitarian blockade click here.

What’s you PR Verdict?

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