GMA Weather Report: Sunny for Gay Marriage & Ratings

s SAM CHAMPION large300 150x150 GMA Weather Report: Sunny for Gay Marriage & Ratings

The PR Verdict: “A” (PR Perfect) for Good Morning America. (Pictured: Rubem Robierb and Sam Champion)

Last Friday, Good Morning America weatherman Sam Champion was singled out by his cheering co-hosts as having good news to share: He was engaged. During hearty congratulations from a crew that seems closer than most morning show personnel, it was easy to miss one slightly surprising aspect: Champion was not only engaged, but also coming out.

The announcement of Champion’s engagement fit right in with GMA’s congenial, family-like vibe, and the fact that he will  his marry longtime boyfriend Rubem Robierb did not merit the batting of a single on-air lash. Outside GMA’s studio in Times Square, Champion was met by viewers from all over America who congratulated him like extended members of the GMA family.

The hosts on Good Morning America have been positioning themselves as a family for a while now, especially since co-host Robin Roberts decided to publicly share her battle with MDS, a rare bone marrow disorder. Video segments have been devoted to her bone marrow transplant while co-host George Stephanopoulos has struggled to maintain composure as he reads her blogs to GMA viewers. And the ratings keep on climbing.

The PR Verdict: “A” (PR Perfect) for Good Morning America winning ratings with team chemistry, not sensationalism.

The PR Takeaway: Keep it in the family. Gone are the days when GMA could only dream of approaching the ratings of the mighty Today Show. Now, GMA has overtaken Today. In the wake of an uncomfortable public dismissal of Ann Curry and reports that Today host Matt Lauer is losing popularity with viewers, GMA’s folksy, seemingly sincere family approach is winning hearts – and ratings. Team chemistry is the main drawcard here, and sharing the good and the painful is what makes this more than just a slick marketing gimmick. Viewers seem to be liking it, and they keep on coming back for more.

What’s your opinion of GMA’s “family style” approach? Give us your PR Verdict!

Total Arnold

 Total Arnold

The PR Verdict: “B” (Good Show) for Arnold Schwarzenegger.

This week, Arnold Schwarzenegger began promoting his book, Total Recall: My Unbelievably True Life Story. Schwarzenegger’s life is nearly unbelievable – he was a champion body builder who became the highest paid actor in Hollywood despite a heavyweight German accent and a nearly unpronounceable name. He then married a member of the Kennedy family and become governor of California. And the focal point of all his latest interviews? His affair with the housekeeper.

Surely Schwarzenegger didn’t want to include the chapter detailing his affair with housekeeper Mildred Baena, yet on some level he must have known this was the double-edged sword of PR: talk about the thing you don’t want to talk about, or no one will buy your book. In interviews, Schwarzenegger shows contrition, albeit insensitively, referring to the affair with Baena as “my screw-up” and “a disaster.” Arnie, it seems, is untroubled by how this might affect the result of this affair: his youngest son, Joseph. And it’s hard to tell whether he’s sorry for what he did to wife Maria Shriver, or sorry he got caught.

Schwarzenegger follows Eliot Spitzer, Anthony Weiner, John Edwards, and many others whose works and lives became defined by a single act: that of schtupping the maid, or the prostitute, or sexting the intern. Only Bill Clinton moved beyond Monica, though his career remains tarnished by the scarlet letter.  Yet what do we really expect from The Governator? Nothing other than what he’s giving, and gives well: He doesn’t care what you think about him, only that you think about him.

The PR Verdict: B (Good Show) for Arnold Schwarzenegger. The grade is based not on character but for his handling of the media and for canny self-promotion via contrition.

The PR Takeaway: Scandal always outlasts notable works. Whatever leads those in positions of power towards the scandalous is for the Psychiatrist’s Verdict. But for our purposes, as Arnie clearly shows, the public relations prescription is to own up; apologize with sincerity; pour barbecue sauce on yourself in preparation of being grilled by the media; and get back to the business of doing whatever good works were interrupted by your poor judgment. Finally, get on with counting the royalties, while remaining contrite at all times.

What do you think of Arnold Schwarzenegger’s media profile? Give us your PR Verdict!