The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: A (PR Perfect) to Lady Gaga.  Though we had ranked her earlier this week, Lady Gaga has not stopped topping the list of trending stories right across the web.  While the world may be holding a global UN summit in New York, Gaga turned a 25-lb. weight gain into a point of pride – and a brilliant PR maneuver.  The coverage keeps on being generated following the launch of her Body Revolution, a forum urging acceptance for less than perfect physiques. A media masterstroke that has put more serious global issues in the shade.

 

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: F (Full Fiasco) for Team Romney. The latest Gallup Poll shows Mitt Romney trailing behind Barack Obama by six points. It’s not hard to guess that the number 47 figured into that percentage somehow. With just over a month until Election Day, Team Romney must come up with a serious plan to halt this free-fall. The announcement of a genuinely new and unexpected economic plan might just reset the debate. Something fresh and unexpected is needed. Any suggestions?

 

 

 The PRV Report Card: This Weeks Winners & LosersTHE PRV AWARD FOR BRAND CONSISTENCY: Samuel L. Jackson for his “Wake the F*ck Up” political bedtime story. The actor, so well known for his expletive-laced lines in films and real life that he’s usually called “Samuel Motherf*ckin’ Jackson,”  cuts through indistinct attack ads with a punchy pro-Obama rant. In rhyme!  While it may not encourage anyone to change their vote on the big day, Jackson has successfully reinforced his own brand without talking about himself  – the secret to all successful PR.

What’s the PR Verdict on the Latest Chess Move by Murdoch?

murdoch and the sun Whats the PR Verdict on the Latest Chess Move by Murdoch?

The PR Verdict: "B" for a chess move designed to startle.

Rupert Murdoch’s announcement that he will begin publishing the Sun on Sunday has surprised followers of the phone-hacking scandal.  In one move, Murdoch has managed to change the conversation from criminal charges and ongoing arrests, to one about a new newspaper, and fresh jobs for journalists. The 81 year old has moved quickly and as a game changer this is perfect.

Though unanswered questions will continue to plague Murdoch’s empire, the company now has a definitive reason to start talking about its future without having to answer questions solely about the past.  By creating a new newspaper, News International can confidently reply:  That Was Then –  This Is Now.

The PR Verdict: “B” for a chess move designed to startle.  The new story about News International will be the Sun on Sunday’s actual content and business performance.

If News International really wants to put the past behind it, the first issue of the Sun on Sunday should carry a pledge from management and journalists making a clear break with the past, outlining core values and making a public promise of integrity to its readers.  It might just be the definitive line-in-the-sand the public has been waiting for. After that, the editors will need to work out just what type of paper they can create when they are not putting celebrities under surveillance or hacking phones for gossip.

Will the Sun on Sunday be that different from News of the World?  Let us know.