PR WINNER OF THE WEEK: “A” (PR Perfect) to New Jersey Governor Chris Christie for continuing his “bromance” with President Obama. In footage that surely made Rush Limbaugh’s blood boil, Christie appeared quite chummy with the Prez this week – tossing a football and strolling the boardwalk – when the two toured the Jersey shore’s recovery efforts from Hurricane Sandy. The political odd couple made headlines last year when Christie effusively praised Obama’s quick response to the superstorm, earning the ire of Republican leaders. The GOP may be fuming, but Christie’ ability to rise above partisan childishness is going over extremely well with both rank-and-file Republicans and Democrats. Is it genuine camaraderie or a savvy play by a man with his eye on the White House in 2016? Either way, the media is loving it.
PR LOSER OF THE WEEK: “F” (Full Fiasco) to Amanda Bynes, the former child star who continues to be in the headlines for insane behavior, multiple arrests, and dubious paparazzi shots. In a week where she had further public run ins with the law, she strenuously denied she was on drugs and lashed out at her nemesis (one of them, anyway), gossip columnist Perez Hilton, via tweet: “No one wants to suck your dick! Stop living! Kill yourself! I look sooooo much better.” And with that, any doubt that Amanda has a serious and uncontrolled issue with something was finally laid to rest. Attagirl!
THE PRV “THERE’S NO ‘THERE’ THERE” AWARD: To Being Fauxmous. Bypass the tedium that comes with brand building and become famous instantly. Why not just pay people to stalk you like the paparazzi, throw questions at you in public, and generally give unsuspecting bystanders the impression that you are colossally famous? This month’s GQ examines the trend, hiring one of the new LA-based providers who, for around $5,000, will arrange for actors posing as journalists, photographers, and clipboard wielding PR agents to follow you relentlessly around the city. Want to live like Paris Hilton? You, too, can live the dream and be fauxmous, at least for an afternoon.