Is It Wise to Mess With A Mother Of Five?

Annromney Is It Wise to Mess With A Mother Of Five?

The PR Verdict: “A” to Ann Romney and the Republicans for milking a relatively harmless comment.

Who would have thought?  Mild mannered Ann Romney moves with lightning speed?  The wife of Republican front-runner Mitt,  had the Democrats springing into damage control mode yesterday, after one of their own handed Republican strategists a PR gift.

It all started when Hilary Rosen a well-known Democratic strategist opined on CNN that Ann Romney is unlikely to connect with female voters.  “His wife has actually never worked a day in her life,”  Rosen said.  “She’s never really dealt with the kinds of economic issues that a majority of the women in this country are facing.”

Cue collective outrage!  Instantly! Anti stay at home mom!   Ann Romney tweeted in seconds “I made a choice to stay home and raise five boys. Believe me, it was hard work.”   From then on it was a no brainer for the Republicans who cashed in on the same drumbeat from years ago, when Hilary Clinton said she is not the sort of woman who bakes cookies.  No wonder the Democrats were running scared.

The PR Verdict:  “A” to Ann Romney and the Republicans for milking a relatively harmless comment and turning it into a media event.  Getting the Democrats on the defensive when up until now they have been in a lead position in the polls with female voters was a PR victory in any book.

PR Takeaway:  Speed is of the essence.  Ann Romney jumped in and talked of her record as a mother instantly before Rosen or Democrats could explain and contextualise.   Within a matter of hours Ann Romney was all over Fox and other media outlets.  Suddenly Democrats had no choice but to distance themselves from their own strategist (who ironically has children of her own).  Justified or not, this was opportunistic PR at its best.   Don’t mess with a mother of five.

To read more about this click here and here.

What’s your PR Verdict? How did Ann Romney do?

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How Do You Get To Be President And Be Yourself?

Breakthrough with Tony Robbins1 300x300 How Do You Get To Be President And Be Yourself?

The PR Verdict: “C” for disappointingly average advice.

Tony Robbins, America’s most impressive self help guru told CNN yesterday that Mitt Romney needs to be more himself and stop worrying what other people think.  According to Robbins, Romney is a passionate person whose authenticity and energy is not shining through. Be more real!  Less robotic!  Show you don’t give a damn!

PR and presentation advice of this type is now very much in vogue.  While hard to disagree with on a personal level it is however of little practical help when seeking high office.

Being yourself is sometimes less important than the right environment.  The venue/crowd where the candidate feels most comfortable is the key to unlocking authenticity.  Seek out those occasions and the rest will follow.

The PR Verdict: “C” for disappointingly average advice from the country’s leading self help guru.  Sensible advice to be elected to the Student Council but running for high office requires more planning and strategy.

Sarah Palin came alive when talking to convention centres packed with her tea party constituency.  Hilary Clinton is most energized when talking at international forums.  What is Romney’s favorite venue? Romney’s minders would be better advised to identify forums in which he demonstrates qualities that appeal most to the electorate.  And what are those qualities?  What qualites does he want to be known for?   Just “being yourself”  is rarely enough and an insufficient  strategy when running for high office.  Just ask Sarah Palin.

To see Tony Robbins giving advice click here.

What is your verdict on Tony Robbin’s PR advice?

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How Do You Get The President Of Sudan On E! News?

Georgeclooney arrest How Do You Get The President Of Sudan On E! News?

PR verdict: “A” for Clooney

There is nothing like an arrest for an activist’s PR.  Even better when the activist is a celebrity.  And even better still, when the media covers it big time.  The trifecta goes to George Clooney.

Clooney was arrested on Friday during a protest outside the Sudanese embassy in Washington, D.C.  drawing attention to the blockade of humanitarian aide by the Sudanese president, Omar al-Bashir.  Clooney’s arrest culminated three days of well-choreographed PR.

Clooney testified to congress on Wednesday. He followed up by meeting with Hilary Clinton and dining with Obama (and David Cameron) on Thursday, all the while giving multiple media interviews and alluding to his potential arrest on Friday.  By the end of the week, the media was primed and the cameras ready to roll.  Given that he would be trespassing on the Embassy of Sudan’s private property, it was always going to be a great end to a three-day media blitz.

The PR verdict:  “A” for Clooney.  Three days of consistent press coverage with the same simple message is a PR coup.  Clooney was making  headlines for something more than swapping out a new girlfriend. 

As he was arrested, Clooney called out to the media, “This is for the government in Khartoum to stop randomly killing its own innocent men, women and children. Stop raping them and stop starving them. That’s all we ask”.  His pleas were carried by most outlets running the story and were reinforced by his PR people.  It is probably the only time Omar al-Bashir will get a mention on E! News.

To read more about Clooney’s arrest click here and for information about the humanitarian blockade click here.

What’s you PR Verdict?

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