PRV Report Card: This Week’s Winners & Losers

 PRV Report Card: This Week’s Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to former New York City Mayor Michael Bloomberg, for his first act post-office: taking on the formidable US National Rifle Association. Bloomberg has pledged to spend $50 million this year on gun control, a topic that Americans continue to debate though nary a week goes by without a tragic shooting incident. The former mayor’s last initiative, curbing large-size sugary drinks, incurred jokes and charges of creating a nanny state. This issue is a far better fit for his bulldog approach and financial muscle.

HomelessGoPro PRV Report Card: This Week’s Winners & LosersPR LOSER OF THE WEEK: “F” (Full Fiasco) to the Homeless GoPro project team, whose attempt to create empathy for the plight of the homeless succeeded mostly in creating enmity for themselves. The idea: give homeless people GoPro cameras to record their daily routines and interactions with the often-callous more fortunate. Though surely well-intentioned, the project comes off as exploitative, tone-deaf and not particularly helpful to those it would seek to help. As the Valleywag blog critically noted, the project says more about a tech-savvy “coding class” that needs a high-tech fad to experience empathy. “Poverty, homelessness, and inequality are bigger than any app,” they wrote. “Your tech isn’t helping.”

 PRV Report Card: This Week’s Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to North Korea for its bizarre overreaction to a London hair salon that had a bit of fun at the expense of  the country’s leader Kim Jong-Un. Mo Nebbach, owner of M&M Hair Academy in Ealing, put up a poster of Kim with his characteristically closely shorn sideburns and the question “Bad Hair Day?” The next day Nebbach was visited by two apparent strongmen who demanded that the poster be removed, which Nabbach declined to do. One could be forgiven for thinking the visit a prank, but Nabbach contacted the police, only to find out that they’d already heard from the North Korean Embassy. It seems the diminutive leader’s feelings were, indeed, hurt.  Where’s Dennis Rodman when you need him?

Yet Another Tech CEO’s Filter Error

gopman Yet Another Tech CEOs Filter Error

THE PR VERDICT: “F” (Full Fiasco) for Greg Gopman of AngelHack.

In San Francisco, the backlash against privileged, self-absorbed Titans of Tech is rising faster than city rents – themselves cresting to new heights on the buying power of civic-blinded techies. With a round-the-clock public platform but no internal filter, these kids keep saying the darnedest things. The latest Marie Antoinette moment comes from Greg Gopman of AngelHack, a start up for start ups, who’s apparently tired of stepping over – or is it trampling? – homeless people to get to work.

The rant on his Facebook page was astonishing. “Why the heart of our city has to be overrun by crazy, homeless drug dealers, dropouts, and trash I have no clue,” he wrote.  In other cities, he wistfully noted, the less fortunate “keep to themselves. They sell small trinkets, beg coyly, stay quiet, and generally stay out of your way. They realize it’s a privilege to be in the civilized part of town and view themselves as guests… There is nothing positive gained from having them so close to us.”

Gopman deleted the post and apologized the next day. AngelHack disavowed him a day later, saying he had officially left the firm in October –  they just hadn’t announced it yet – and channelling a more beneficent attitude. No surprise that the apologia drew far less press than the gaffe that prompted it.

THE PR VERDICT: “F” (Full Fiasco) to Greg Gopman, for embarrassing himself, his company and his entire industry in a city that is starting to profoundly resent it.

THE PR TAKEAWAY: In PR, no one is an island. The saying is especially inviolate for anyone whose celebrity derives from business prominence. Unleashed on social media’s open seas, your late-night brainstorm could produce a storm of quite another type. Interactions with the have-not class are inevitable for most city dwellers, but not everyone turns that into a 300-word screed. Develop a fiilter that asks: Does this need to be said, by me, right now? If in doubt, ask someone else.