Chik-fil-A and Campus Pride’s Peaceful PR

Windmeyer Cathy 150x150 Chik fil A and Campus Prides Peaceful PR

THE PR VERDICT: “A” (PR Perfect) for Shane Windmeyer (pictured, left) of Campus Pride and Dan Cathy of Chik-fil-A.

Shane L. Windmeyer and Dan Cathy may not be household names, but both are well known in their respective arenas: college students recognize Windmeyer as head of Campus Pride, a vocal advocate for the LGBT community, while business execs know Cathy as CEO of fast-food franchise Chik-fil-A. Their relationship – at least, that of their respective organizations – has been an acrimonious one since last summer, when Cathy’s comments regarding same-sex marriage ignited a firestorm of protests and boycotts on both sides of the issue.

Apparently, that relationship has changed. This week, Windmeyer revealed in his Huffington Post blog that the two men have reached a détente of sorts. According to the editorial, Cathy reached out to Windmeyer to better understand his perspective, even as the embers from last summer’s fracas were still smoldering. The phone call begat a series of additional calls, texts, e-mails, and in-person meetings, culminating in Windmeyer attending the Chik-fil-A Bowl as Cathy’s personal guest on New Year’s Eve.

Even more impressively, Cathy provided Windmeyer with internal documents that show the company has ceased financial support of certain groups perceived as hostile to the gay-rights agenda. As a result of the new peace, Windmeyer used his blog to appeal to Chik-fil-A boycotters to reconsider, noting, “In the end, it is not about eating (or eating a certain chicken sandwich). It is about sitting down at a table together and sharing our views as human beings, engaged in real, respectful, civil dialogue.”

THE PR VERDICT: “A” (PR Perfect) for both parties. In a time when hotheads are the norm, cooler heads are a refreshing change.

THE PR TAKEAWAY:  Sometimes the best PR strategy is to take the “public” out of “public relations.” In this case, opening up a private dialogue away from the harsh glare of the media spotlight gave both party representatives room to explore and understand the other’s views. In doing so, both secured concessions from the other and opened up a dialogue that continues to create an entirely different outcome. Might Congress want to take note?

THE PRV REPORT CARD: This Week’s Winners & Losers

 

TOM CRUISE 6 SEPT1 150x150 THE PRV REPORT CARD: This Weeks Winners & LosersMICHELLEOBAMA6spet1 150x150 THE PRV REPORT CARD: This Weeks Winners & Losers

What a week: Tom Cruise allegedly auditioning candidates for wifely duties, DNC firepower in Charlotte and Katie Holmes tells us why she is not afraid of make-up. 

Who are this week’s PRV winner and Losers?

LOSER OF THE WEEK:  The PR Verdict: F (Full Fiasco) to Tom Cruise and Scientology.  Vanity Fair charges that Scientology held auditions for the role of Mrs. Tom Cruise. Church denials are to be expected but the problem is the source is respected publication Vanity Fair, owned by Condé “We Don’t Like Being Sued So We Pay Our Fact-checkers Well” Nast. This may be tough to disprove. It might be better to concede that Tom prefers to marry within his religion but add that there was no audition process. Sometimes it’s better to lower the temperatutre than fight the fire.

WINNER OF THE WEEKThe PR Verdict: A (PR Perfect) for Michelle Obama.  Style met substance and  captured the pundits and the public imagination. Huffington Post and others hailed Michelle Obama at the DNC, but when Dem-adversarial Fox News gives you the high-five, you’ve done your job well. And those arms! We couldn’t take our eyes off them.

And finally:

KATIEHOLMES2 150x150 THE PRV REPORT CARD: This Weeks Winners & LosersTHERE’S-NO-“THERE” -THERE PR: Katie Holmes talks exclusively to People TV about why “she is not afraid of makeup.” Nearly two minutes of content-free product placement by cosmetic company Bobbi Brown. Why does Katie love makeup, how did she get over her make-up fears, and what secrets did her mother tell her the about hidden world of foundation? We’re astonished (truly).

(Editor’s note – a previous mention regarding Julian Assange has been withdrawn due to an editing error. Please disregard).