The PRV Report Card: This Week’s Winners and Losers

 The PRV Report Card: This Weeks Winners and LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to the Respect for Marriage Coalition. In PR, nothing succeeds like the element of surprise. The ambiguously named Respect for Marriage Coalition pulled the proverbial rabbit out of its hat this week with the launch of a million dollar advertising campaign aimed at promoting the legalization of gay marriage. Obama’s inauguration comments are inevitably featured, but the TV advertisements and full page ads in the New York Times, Washington Post  and Wall Street Journal contain a far bigger surprise: Dick Cheney, Laura Bush, and Colin Powel relaying the message “Freedom means freedom for everyone.” The sound bite has already reverberated around the web world. An unlikely PR coup that nobody saw coming.

 The PRV Report Card: This Weeks Winners and LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) TO Joe Biden. The vice president is known for what admirers say is a no-nonsense way of talking and detractors call regular meals of shoe leather. Earlier this week, during a Facebook “town hall” meeting with Parents Magazine on gun control, Biden advised a participant who was concerned about protection. His advice? “Buy a shotgun,”  He meant that shotguns are better than assault-style weapons, and, in typical Biden style, he related a homespun personal story – in this case, telling his wife that if intruders were afoot, two shotgun blasts would scare them off. Mr. Vice President, this was a town hall meeting about gun control for Parents Magazine readers, not Garden & Gun subscribers. Sigh.

 The PRV Report Card: This Weeks Winners and LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO Lance Armstrong. After finally agreeing to come clean to authorities about doping his way to seven Tour de France wins, Armstrong announced he would testify – but only to an international tribunal. What’s the problem? No such tribunal exists. Nor, it seems, does any pure intention on Armstrong’s part to tell the truth. It’s become clear that teasing about testifying is only to get the US Anti-Doping Administration to lift the lifetime ban on Armstrong competing in professional sports. If he testifies, they may lift the ban; however, he’ll also face civil and criminal suits and charges. For the moment, the only way he can get through this now-galling fall from grace is to abandon thought of competition. That might lead to a different strategy, but at the very least it will keep him from appearing in this category again.

The PRV Report Card: Debate Winner & Loser

 The PRV Report Card: Debate Winner & LoserDEBATE WINNER: “B” (Good Show) to Barack Obama, who won the debate (but only just). Democrats wanted a more aggressive President, and they got him. At times, Obama was jocular: When Romney repeatedly asked, “Have you looked at your pension, Mr. President?” Obama laughed and shot back, “I don’t look at my pension – it’s not as big as yours.” But when Romney accused POTUS of flying off to a fundraiser the day after the attack on the US embassy in Libya, Obama Hulked out and put Romney in his place. Game on. No one in this debate was prepared to turn the other cheek, a recharged Obama stepped up to the plate and met expectations. Is there new momentum in the campaign?

 

 The PRV Report Card: Debate Winner & LoserDEBATE LOSER: “B” (Good Show) to Mitt Romney, who lost the debate (but only by the slenderest of margins). Romney still has a propensity for sinking his own ship with one catchphrase. Previously we had the now infamous “47 percent.” This time, in response to a question about equal pay, Romney told a story about staffing his male-dominated cabinet and said, “They brought us binders full of women.” The comment quickly reverberated around the blogosphere, went viral on Twitter, and was a URL within an hour. Fodder for the next attack ad no doubt, and only time will tell how this affects 50 percent of the voting public.

 

 The PRV Report Card: Debate Winner & Loser

THE “NONSENSICAL TANGENT” PR AWARD TO: Both candidates, for their answers to the question about gun control. Romney began talking about marriage and two-parent families, starting a rapid-fire spree of Tweets beginning and ending with “WTF”? Obama fared no better, veering sharply off into education and higher test scores in math and science. So…guns don’t kill people, divorce and geeks do?

The PRV Report Card: This Week’s Winners & Losers

bidenryan2 150x150 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR Perfect) to Joe Biden. Now this was a debate!  If Obama had previously brought a knife to a gun fight, Biden brought a cannon. Throughout the debate he aggressively debated Ryan, who seemed at times unable to keep up with Biden’s derisive comments. Biden’s ongoing smirks at what Ryan was saying was a PR object lesson in undermining an opponent.  A fine line to be sure  and presumably not everyone saw it this way, but frankly whatever your political color, this debate was very entertaining.  The Twitter-verse was on fire with Biden’s opening shot “That’s a lot of malarkey!” and later putdown”Oh, now you’re Jack Kennedy?” Brutal.

 

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (Full Fiasco) to Lindsay Lohan. The girl can’t help it; she’s in the news constantly, but rarely for what she first became famous for – acting. This week, Lohan allegedly placed an emergency call about her mother’s erratic behavior to…her father? As a scandal-headline grabber himself, Michael Lohan is hardly the most reliable source of assistance. Lohan needs to hire the celebrity version of Harvey Keitel’s Pulp Fiction clean-up character.

 

 The PRV Report Card: This Weeks Winners & LosersTHE “FLOGGING A DEAD HORSE” PR AWARD TO: The US Anti-Doping Agency, which revealed that nearly all of Lance Armstrong’s former teammates have signed affidavits saying that Armstrong won his seven Tours de France by doping. They say he doped, they doped – even Armstrong’s former wife took performance-enhancing drugs. But Armstrong relinquished rights to his Tour titles months ago. Okay, he probably did take the drugs; does anyone still care, other than the USADA, which is determined to say “told you so”? Again and again.