The PRV Report Card: This Week’s Winners & Losers

ROMNEY CONCESSION2 150x150 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (GOLD STAR!) TO: Mitt Romney. If the web is to be believed, shortly after midnight on Wednesday morning, Mitt Romney began to draft his concession speech. It apparently took him all of five minutes. Up until then he had not thought it was something he would need to prepare, or ultimately use. The rush notwithstanding, Romney delivered a finely worded speech conceding defeat, congratulating the victor, and calling for unity. Given the marathon he had just endured, Romney crossed a lost finish line with grace and elegance. Classy.


0071 150x150 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) TO: Craig… Daniel Craig. No one likes a whiner, and Daniel’s Craig’s much publicized and off-message interview with Rolling Stone Magazine puts 007 in a thoroughly post-modern and tiresome light. While the PR and marketing machine for the latest Bond blockbuster, Skyfall, goes into overdrive, Craig shared his existential angst about playing the iconic secret agent: He claims to have longed to exit the role for some time, despite his seven-figure paycheck. While there may be an easier way to make a living than jumping out of planes and wearing tailored suits, this was a conversation better reserved for the therapist.


 The PRV Report Card: This Weeks Winners & LosersTHE “THERE’S NO ‘THERE’ THERE” AWARD TO: Kirstie Alley. The former actress,ex-Jenny Craig diet spokeswoman, and Dancing With the Stars contestant took the next step on the tabloid celebrity path and wrote a tell-all memoir. Entitled The Art of Men, Alley’s book reveals past love affairs with John Travolta (“He’s not gay,” she insists) and North and South co-star Patrick Swayze. Alley also says that she and Swayze, both of whom were married to others at the time, did not have an affair but says their affair was real. Huh? A PR coup when you can claim the “nothing” that happened is a candid revelation.

Getting Naked with John Travolta

johntravolta Getting Naked with John Travolta

The PR Verdict: “B” for Travolta who was quick with a robust and unequivocal denial.

What else is there to know about John Travolta and his genitals?  According to a thrillingly prurient and detailed lawsuit filed by an unnamed masseur at the Beverly Hills Hotel, the public now knows more than it ever expected.  After recovering from allegedly being groped by the iconic star, the distressed masseur is now suing Travolta for damages.

Seeking $2 million (what might have been claimed if they went all the way?) the masseur’s filing (his name has been withheld) gives a minute-by-minute retelling.  He claims Travolta’s erect penis is approximately 8 inches in length and his pubic hair is “wirey (sic) and unkempt.”  Travolta, on being rebuffed, yelled “Hollywood is controlled by homosexual Jewish men who expect favors in return for sexual activity.”   Undoubtedly an odd response… but bring on the headlines!  They’re guaranteed!

Team Travolta responded with indignation and anger. “Untrue!”  and “False!”   None of the events claimed ever occurred, said his rep.  Besides, Travolta wasn’t in LA at the time of the alleged incident.   The rep said they would fight it and once thrown out, cross sue the masseur for malicious prosecution.   But hold on!  Now a second masseur has come out and joined the Californian lawsuit, claiming Travolta made similar moves at a hotel room in Atlanta.

The PR Verdict: “B” for team Travolta who were quick off the mark with a robust and unequivocal denial. Credibility is going to be strained though if additional complainants join the lawsuit.

PR Takeaway:  As complicating facts emerge it becomes tougher to stick with flat out denials and indignation.   Why not feign indifference?  What a frivolous and cynical lawsuit!  We have handed it to our lawyers.  Point out that Travolta wasn’t even there on the night in question while conceding agreement on three points: the masseur is suing for $2 million in damages, he never approached the police and he filed his opportunistic complaint anonymously.  Next question?

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Who would you place money on? Team Travolta or the Masseur.

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