Royals Admit They’re Down to Last Million

 Royals Admit Theyre Down to Last Million

THE PR VERDICT: “C” (Distinctly OK) for the Royal Family.

Public relations for Britain’s Royal Family seems to take one step forward and two giant steps back. For every bit of good news, such as Prince William’s marriage to Kate, there are the photos of topless Kate and bottomless Prince Harry. After England enjoyed the christening of Prince George comes the setback: the Royals are almost broke.

The obvious jokes about all things being relative and selling some of the crown jewels fall flat when the numbers are run. The Household is down to its last £1 million ($1.6 million). This account is meant for travel, staff salaries, and maintenance of the family’s residences, including Buckingham Palace. Replacement of the heating system in the palace alone could cost nearly all the Household has. There’s removal of asbestos, a new roof for Windsor Palace… What happened? The answer is rather commonplace: overspending.

And here the Royal family finds itself at a rather interesting PR juncture. As Royals, they were never meant to be considered “of the people.” However, Princess Diana began a tide of relatability carried on by her sons. Could this low bank account – relative to royals – be a chance to get closer to the people, who are much in the same boat?

THE PR VERDICT: “C” (Distinctly OK) for the Royal Family. The low bank account is embarrassing but puts them in a position of telling their subjects, “We’re just like you.”

THE PR TAKEAWAY: Look for the silver lining. Much of the world is still being affected by the global recession; no one is living high on the proverbial hog. The new Pope is the champion of humble living, making it seem a virtue to live on less. The Royals could use this opportunity to win the hearts of Britain with fiscal solidarity. They might even get a lower estimate on that asbestos removal.

Royal Baby Gives Royal Boost to UK

royal baby 150x150 Royal Baby Gives Royal Boost to UK

The PR Verdict: “A” (PR Perfect) for the new prince’s effect on UK economy.

Economy ailing? Country need a financial boost? Just get your beloved monarchs to give birth to a future king. That’s exactly what Prince William and the Duchess of Cambridge did for the United Kingdom when a new prince was born.

Though at press time the baby was still unnamed, the financial figures from the birth of His Royal Highness were already in. The Center for Retail Research estimated that Royal Baby Watchers would spend upward of $420 million in celebration over the birth of the third in line for the throne. There was a boost in visitors to London, not least of which from the media, camped out for weeks to get shots of the royal trip to the hospital and the first photos of the future queen or, as it turned out, king. Commemorative merchandise was for sale, along with donuts iced with baby footprints, and, of course, a lot of alcohol for toasting.

This boost in economy is yet another part of the re-branding, if you will, of the monarchy. In the past, Britain’s royals have struggled with scandal, but recently that has changed. William bucked Buckingham to marry his choice and when Kate was caught topless by paparazzi, the verdict was shame on the magazines that ran the snaps. Now, a baby brings glad tidings during an ongoing worldwide recession. The royals are on a roll.

THE PR VERDICT: “A” (PR Perfect) for William, Kate, and the UK’s warm, PR-savvy welcome to the royal baby.

THE PR TAKEAWAY: Accentuate the positive. In a time of a struggling economy, good news – from any source – is always welcome. The British Royals have always grabbed the headlines, occasionally like some sort of reality show meets romance novel. William and Kate are playing their PR cards well. It’s called making hay while the son – sorry! – shines.