Gaga’s Ho-Hum Album Sales

 Gagas Ho Hum Album Sales

THE PR VERDICT: “D” (PR Problematic) for Lady Gaga.

The launch of Lady Gaga‘s third album, ARTPOP, continues: with events such as a shopping tie-in with retail clothing giant H&M  a massive artRave album release party , the chatter of the spectacles and the so-called “flying dress” space suit – early  reports indicate that the mega-marketed album is, well, kind of a flop.

So how has ARTPOP performed? The album did debut at number one on the Billboard music charts, with 258,000 in sale and Pitchfork.com provided comparative numbers: 250-300,000 is typical for chart-topping pop stars but Gaga’s previous album, Born This Way sold an astonishing 1.1 million albums in its first week of release.

Theories abound: sales may have been affected by sharing limelight with mega-star Katy Perry, comeback kid Britney Spears, and Disney child gone wild Miley Cyrus. Her songs are not as strong as before, her dress  is not as shocking and finally the suggestion that she is overexposed. Will these ho-hum sales be a blip for Gaga, or a slide down from Olympus?

THE PR VERDICT: “D” (PR Problematic) for Lady Gaga.

THE PR TAKEAWAY: Ride out the rough times. With innovation comes imitators; at first, outrageous Gaga was considered an innovator by those too young to remember Madonna’s cone bra. Those falling from great heights should refrain from public panicked gestures that signal flailing, such as Gaga recently firing her longtime manager. Carry on as planned and ride out the storm. After all, Madonna’s still around, isn’t she?

The PRV Report Card: This Week’s Winners and Losers

 The PRV Report Card: This Weeks Winners and LosersPR WINNER OF THE WEEK: A (PR PERFECT) to Adele for reportedly declining a seven-figure offer from publisher HarperCollins to write a memoir. The 24-year old superstar allegedly described herself as wanting to live a bit more before chronicling her life – imagine that! In turning down the deal, Adele is taking a different tack than many of her peers, including Miley Cyrus, who penned a tell-all at 16; Justin Bieber, who at 19 has two memoirs under his belt; and, at 28, ancient Katy Perry, whose autobiography is due out this year. Kudos to Adele for wisely realizing that she’ll likely have a more interesting story to tell – and sell – in a few years’ time.

 The PRV Report Card: This Weeks Winners and LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to the PR team for Christine Lagarde of the IMF. Red faces at the PR office of Lagarde, who failed to make the recent list of Time Magazine’s top 100 people. The usual suspects were there, including Kim Jong Un of North Korea, Aung San Suu Kyi of Burma, and even Chrstina Aguilera of talent reality show The Voice. But the rariefied list strangely didn’t include the widely travelled head of the IMF, who has been busy trying to save the euro and halt the ongoing European banking crisis. We doubt it bothered Lagarde herself, but it was a curious omission that someone in the IMF PR department might want to take a look at before the next staff meeting.

BRADLEYCOPPER 150x150 The PRV Report Card: This Weeks Winners and LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO Bradley Cooper.  The actor voted “Sexiest Man Alive” by People  in 2011 has just given an interview to Details that was immediately picked up by surprised media everywhere. The news hook? Bradley lives with his mom. Apparently he moved in with his mother Gloria following the death of his father two years ago and since then, they live in rooms next door to one another. Admirable though that may be, it does work against some of the PR positioning as one of Hollywood’s leading men. Explaining to Details, Cooper said, “She’s in the next room. But here’s the thing: She’s a cool chick. We can hang, and she can roll with the punches.” Bradley’s PR presumably winced when reading…

 

 

No Celeb Surprises at the Polls

cher and kathy griffin 150x150 No Celeb Surprises at the Polls

The PR Verdict: “C” (Distinctly OK ) for both political parties and their star endorsers.

Does Cher love Mitt Romney? Does Chuck Norris endorse Obama? Both might have been sensational headlines, but the opposite was true. As the election draws to an inevitable close, celebrities have been in a rush to make their final public and political stand. Uploading their Presidential endorsement videos on You Tube and their own websites, there are disappointingly few surprises about their pickings.

Bruce Springsteen, Katy Perry, Jay-Z, Beyonce, Kathy Griffin, and Cher have all thrown their weight behind the Democrats. Madonna seems to have had a harder time of it; when in New Orleans recently, she was booed off the stage for endorsing President Obama, but her experience doesn’t seem to have deterred others. Obama’s celebrity support continues to be broad. But is anyone really that surprised by Hollywood favoring the Democrats?

Mitt Romney and his running mate Paul Ryan also have their share of celebrity endorsements. Arguably, the list is somewhat broader (and older) in scope: Kid Rock, Kelsey Grammer, Clint Eastwood, Chuck Norris, Meat Loaf, and, of course, Donald Trump. Golfer Jack Nicklaus and country music stars the Oak Ridge Boys and Lee Greenwood have been joined by celeb du jour Honey Boo Boo, the youngest of the pack and therefore ineligible to vote.

The PR Verdict: “C” (Distinctly OK ) for both political parties and their star endorsers. What we really needed was a surprise.

The PR Takeaway: Astonish if you want to make a difference. It is generally understood that while celebrities may not bring in more voters, they do boost a candidate’s base and help energize the campaigns getting voters to polling booths. Fine and well, but what would really move the PR dial is to have an endorsement from left field. The element of surprise was missing with nearly all celebrities this time around. Next time, flush out the star with the surprising point of view. It’s guaranteed to vitalize a campaign and minimize the risk that the A-Listers are simply singing to their respective choirs.

To see the latest Cher video endorsing Obama, click here. To watch Chuck Norris endorse Romney, click here.

Who would you most have wanted to see stump for Obama, and who for Romney? Give us your PR Verdict!