What do Kris Jenner, NBC , McDonald’s, and the Octomom all have in common? They all share the glory of being part of this week’s PR Verdict media wrap-up.
PR LOSER OF THE WEEK: ”F” (Full Fiasco) to NBC for ignoring the 9/11 moment of silence. Instead, they ran a segment with Savannah Guthrie interviewing Kardashian matriarch/mogul Kris Jenner about her breast implants. The network finally commented on the resulting outrage, telling The New York Times that its decision not to run the national moment of silence was consistent with previous NBC coverage of 9/11 anniversaries. This was not a gaffe, said NBC PR, so we won’t apologize, only to repent a day later and make a half hearted apology to local affiliates. Who knew Kardashian breast implants made for better television than the President talking about 9/11? Read more here.
PR WINNER OF THE WEEK: ”A” (PR Perfect) to McDonald’s for its decision to list calorie information on its menus starting next week in the US. The fast food chain also said that it’s testing menus for next year that will include recommended food groups from the US Department of Agriculture’s 2010 dietary guidelines. It’s always better to be one step ahead of regulation; seizing the advantage by making the move before it is made for you makes good PR sense. Read more here.
THERE’S-NO-”THERE”-THERE PR AWARD: Nadya Suleman, better known as The Octomom, has been talking to the media with breathless excitement about her new rented California home for her and her family of 14. Suleman’s rep confirmed, “The home has five bedrooms and three full bathrooms as well as a 14,000-square-foot backyard that features a gated pool and spa and basketball court.” The rep added, ”[Nadya] has been earning and doing well from several endorsements, appearances, taking calls from fans on DialAStar.com, and her video. Her single ‘Sexy Party’ comes out Tuesday on iTunes.” The Octomom, who is also making money by staring in adult films, told the media ”I owe a lot to Wicked Pictures contract star Jessica Drake,” she said. “She opened my eyes to a whole different world of self-pleasure that I could have never imagined… I’m very excited for [her masturbation video] to come out!” Sometimes, you can’t pick your clients. Read more, if you feel you must, here.
Are there any recent stories you feel should make the PRV Report Card? Give us your PR Verdict!