THE PRV REPORT CARD: This Week’s Winners & Losers

krisjenner 150x150 THE PRV REPORT CARD: This Weeks Winners & Losersmcdonalds 150x150 THE PRV REPORT CARD: This Weeks Winners & Losersoctomom 150x150 THE PRV REPORT CARD: This Weeks Winners & Losers

What do Kris Jenner, NBC , McDonald’s, and the Octomom all have in common? They all share the glory of being part of this week’s PR Verdict media wrap-up.

PR LOSER OF THE WEEK: “F” (Full Fiasco) to NBC for ignoring the 9/11 moment of silence. Instead, they ran  a segment with Savannah Guthrie interviewing Kardashian matriarch/mogul Kris Jenner about her breast implants. The network finally commented on the resulting outrage, telling The New York Times that its decision not to run the national moment of silence was  consistent with previous NBC coverage of 9/11 anniversaries. This was  not a gaffe, said NBC PR,  so we won’t apologize, only to repent a day later and make a half hearted apology to local affiliates. Who knew Kardashian breast implants made for better television than the President talking about 9/11?  Read more here.

PR WINNER OF THE WEEK: “A” (PR Perfect) to McDonald’s for its decision to list calorie information on its menus starting next week in the US.  The fast food chain also said that it’s testing menus for next year that will include recommended food groups from the US Department of Agriculture’s 2010 dietary guidelines. It’s always better to be one step ahead of regulation; seizing the advantage by making the move before it is made for you makes good PR sense. Read more here.

And finally:

octomom2 150x150 THE PRV REPORT CARD: This Weeks Winners & LosersTHERE’S-NO-“THERE”-THERE PR AWARD: Nadya Suleman, better known as The Octomom, has been talking to the media with breathless excitement about her new rented California home for her and her family of 14. Suleman’s rep confirmed, “The home has five bedrooms and three full bathrooms as well as a 14,000-square-foot backyard that features a gated pool and spa and basketball court.”  The rep added, “[Nadya] has been earning and doing well from several endorsements, appearances, taking calls from fans on DialAStar.com, and her video. Her single ‘Sexy Party’ comes out Tuesday on iTunes.” The Octomom, who is also making money by staring in adult films, told the media “I owe a lot to Wicked Pictures contract star Jessica Drake,” she said. “She opened my eyes to a whole different world of self-pleasure that I could have never imagined… I’m very excited for [her masturbation video] to come out!” Sometimes, you can’t pick your clients. Read more, if you feel you must, here.

Are there any recent stories you feel should make the PRV Report Card? Give us your PR Verdict!

 

Lights, Camera, Lawsuit: The Real Drama Behind Documentaries

2012 queen of versailles 001 300x200 Lights, Camera, Lawsuit: The Real Drama Behind Documentaries

The PR Verdict: “D” (It’s a Dud) for David and Jackie Siegel.

Why does anyone agree to take part in reality TV-style documentaries? Invariably they end in tears and lawsuits. The forthcoming documentary The Queen of Versailles, about a thrillingly tacky billionaire couple that embarks on a quest to create America’s largest home, proves the point. Well before the film’s release date on July 20, lawsuits began flying.

Meet David and Jackie Siegel, the couple with royal pretensions. David is the billionaire founder of Westgate Resorts. At 77 years of age, he says with pride that Westgate is the largest privately owned time-share company in the world. His wife, 31 years his junior, marvels in the film at her crocodile boots by Gucci ($17,000), her ten kitchens, spa, and bowling alley–requisites, obviously, of any comfortable home. The dream? To create a palace to rival Versailles, in the principality of Orlando, Florida.

The dream turned nightmarish when the film’s final edits came through. Westgate, like many other business, hit the headlines for running into problems with the collapse of the property boom. The film suggests that David Siegal was in financial trouble and juxtaposes images of ongoing and then ceased construction.  Wasn’t this meant to be about business success and not business failure? We’ve been stung–call the lawyers!

The PR Verdict: “D” (It’s a Dud) for the Siegels and their delusional expectation that this documentary would be anything but problematic.

PR Takeaway: It’s all in the final cut. The longer the filming, the bigger the edits.  If Siegel wanted a documentary about his business success, he should have paid to have a promo film made about him and his firm. As the film crew followed the construction of the 90,000 square foot house, requiring months of filming, any control of the final outcome was relinquished. Not even a generous banquet with the producers in the Siegel’s Hall of Mirrors would shift the story line on this one. Their best hope is to take a leaf out of the Kardashian book and see how they can milk their new notoriety.

To read more, click here.

Should the Spiegels have expected anything other than drama, or are they getting a room with a view to reality? Give us your PR Verdict, below.