What a week: Tom Cruise allegedly auditioning candidates for wifely duties, DNC firepower in Charlotte and Katie Holmes tells us why she is not afraid of make-up.
Who are this week’s PRV winner and Losers?
LOSER OF THE WEEK: The PR Verdict: F (Full Fiasco) to Tom Cruise and Scientology. Vanity Fair charges that Scientology held auditions for the role of Mrs. Tom Cruise. Church denials are to be expected but the problem is the source is respected publication Vanity Fair, owned by Condé “We Don’t Like Being Sued So We Pay Our Fact-checkers Well” Nast. This may be tough to disprove. It might be better to concede that Tom prefers to marry within his religion but add that there was no audition process. Sometimes it’s better to lower the temperatutre than fight the fire.
WINNER OF THE WEEK: The PR Verdict: A (PR Perfect) for Michelle Obama. Style met substance and captured the pundits and the public imagination. Huffington Post and others hailed Michelle Obama at the DNC, but when Dem-adversarial Fox News gives you the high-five, you’ve done your job well. And those arms! We couldn’t take our eyes off them.
THERE’S-NO-“THERE” -THERE PR: Katie Holmes talks exclusively to People TV about why “she is not afraid of makeup.” Nearly two minutes of content-free product placement by cosmetic company Bobbi Brown. Why does Katie love makeup, how did she get over her make-up fears, and what secrets did her mother tell her the about hidden world of foundation? We’re astonished (truly).
(Editor’s note – a previous mention regarding Julian Assange has been withdrawn due to an editing error. Please disregard).