PR WINNER OF THE WEEK: “A” (PR PERFECT) to the Overland High School girls soccer team in Aurora, CO, for a stirring show of solidarity. Last week, referees barred one Muslim player on the team, Samah Aidah, from playing with a hijab on her head, calling it “dangerous.” Never mind that FIFA, soccer’s international governing body, officially permits the practice – not to mention the US Constitution. For the next game, all of Samah’s teammates and coaches wore the traditional Islamic headscarf in support. A tweet by one of the girls with a picture of team, all in headscarves, sent the matter viral. Young people leading by example, again.
PR LOSER OF THE WEEK: “F” (FULL FIASCO) TO Lady Gaga, who continues to have a bad hair year. She fired her longtime manager, and her latest album, ARTPOP, hasn’t sold nearly as well as her previous collection, Born This Way. Now, her Born This Way Foundation, which seeks to “foster a more accepting society,” is under fire. Tax reports for 2012 show that BTWF spent $1.85 million in legal fees, salaries, travel, philanthropic consulting, and $808,661 in “other” expenses. Actual donations? A mere $5000. An example of how celebrity foundations aren’t born bad, they’re made that way.
THE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO newly annointed Federal Reserve Chief Janet Yellen, who tried (and failed) to avoid rattling financial markets by couching her comments at her first press conference. Oh Janet, have you not studied your predecessors’ previous faux pas? After saying “We will try as hard as we can not to be a source of instability here (regarding communications)”, Yellen promptly gave what investors interpreted as a potential timeframe for interest rate increases, and one earlier than they had expected. Was that the message Yellen meant to convey? Who knows — and it doesn’t matter. Stock markets fell, bond yields rose, and the world carries on. PR tip to the head of the Fed: When it comes to interest rates, “no comment” is the best comment.