PR WINNER OF THE WEEK: “A” (PR PERFECT) to Cory Booker, the charismatic Democratic mayor of Newark, NJ, who this week became the state’s first African American US senator. True, he was unlikely to lose; New Jersey hasn’t elected a Republican to the Senate in 40 years. Still, the media-savvy 44-year-old ran a carefully calibrated race. Early on, he laid low and campaigned via his Twitter feed and Instagram videos. He artfully handled shrill questions about sexuality and his communications with a West Coast stripper. When opponent Steve Lonegan turned up the heat, Booker came out swinging with an aggressive TV ad (but still spent less than $1 million on television). Booker’s next challenge will be navigating the US Senate where, as The New York Times put it, “show horses tend to stumble.”
PR LOSER OF THE WEEK: “F” (FULL FIASCO) to New York City Mayor Michael Bloomberg, the man behind the ban on large-sized sugary drinks and increasingly limited public smoking areas. While those “nanny state” actions could be called beneficial, this week the mayor directed NYC police to find and arrest the artist known as Banksy, who is currently “defacing” the buildings of Bloomie’s burg. Banksy’s art routinely sells for millions, and other cities have treated his graffiti-style work as valuable contributions. Nevertheless, in a town that has recently suffered a spate of violent attacks on gay men, cops are being ordered by Hizzonor to focus on apprehending this hooded painting bandit. That’s a Big Gulp of nerve.
THE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO any number of US Congressional Republicans, for statements during the 16-day government shutdown crisis that gave “spin” a bad name, even after the crisis ended. When it did, the meekly even-handed media coverage broke decidedly against the Republicans, but that didn’t end their attempts to save face and subvert reality. Thus we have statements like House Speaker John Boehner’s “We fought the good fight, we just didn’t win,” Sen. Ted Cruz’s “Washington is not listening to the people,” and Rep. Michele Bachmann’s “This was a fight worth having.” After setting out on an obviously dead-ending path, they followed to its natural conclusion and somehow kept going, perhaps walking their party right into the political wilderness.