The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to Valérie Trierweller, the French first lady who staged a PR coup by checking herself into hospital after a magazine revealed that French President François Hollande has been having an affair with actress Julie Gayet. The media reported that Trierweller is so weak she cannot stand and is suffering from “low morale.” Despite being so indisposed, she’s made it clear she has no intention of leaving her philandering companion. Might Hollande have used this opportunity to declare his allegiance to Gayet? We’ll never know, since Trierweller’s canny move ensures she is the sympathetic figure in this love triangle. Hollande is left to send chocolates and flowers, while Gayet has launched a lawsuit. Touché, madame.

 The PRV Report Card: This Weeks Winners & Losers

PR LOSER OF THE WEEK: “F” (FULL FIASCO) to Hillary Clinton. A bipartisan Senate report on the September 11, 2012 terrorist attack on the US Embassy in Benghazi found that the incident, which left four Americans dead, was preventable. Clinton, who was Secretary of State at the time, was not the only one blamed, but the findings are grave and cast a pall on talk of her possible bid for president in 2016.

randikaye The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO CNN’s Randi Kaye, who braved the confines of a pot smoke-filled stretch limo apparently for hours as part of her network’s coverage of Colorado’s newly-legalized marijuana industry – and appeared on camera visibly stoned as a result. Wrapping up her report on Anderson Cooper’s evening segment on Tuesday, Kaye giggled a lot and told the host that she’d had trouble remembering all the questions she wanted to ask during her reporting. Cooper asked but didn’t quite get the answer on whether Kaye’s Rocky Mountain high was passively or actively acquired. Pro tip for next time? Roll down a window.

Same Old Snoop Dogg Song and Dance

Snoppdogg 150x150 Same Old Snoop Dogg Song and DanceSnoop Dogg, the infamous hip hop singer, has been rehabilitated and now re-launched with a new name, new film, and new album. It’s a full agenda; the “Snoop Dogg” name has been discarded. His new one? Snoop Lion. The spiritually re-birthed Snoop Lion is no longer “singing about smoking weed and killing people.”  Instead, his new message is about smoking weed and then “smoking some more.”

Snoop Lion, whose real name is Calvin Broadus, is a 41-year-old rapper who was acquitted, along with his bodyguard, of the murder of a gang member. He is now launching a new album called Reincarnated, as well as a feature length documentary with the same name. The central theme? His love of weed, the power of weed, and the history of weed.

His re-launch seems puzzlingly similar to his previous persona, which centered around weed. Not known for puritan living, he tells GQ that he would like to spread the word about his favorite pastime. “It’s actually grown from the ground straight to you, so its like eating a vegetable,” he explains. Snoop Lion then takes the interviewer to his favorite physician, Dr. Dina, who provides “medicinal weed” in a place where a “baby faced blonde” employee named Rachel does a handstand. Is this really a reincarnation?

THE PR VERDICT: “D” (PR Problematic) for Snoop Lion, né Dogg. His metamorphosis into Snoop Lion needs a more radical script.

THE PR TAKEAWAY: A different script for a different image.  Snoop Dog was the shorthand for all things “weed related,” says the singer, claiming, “I partake in all things Snoop Dogg” (ie, weed). His re-launch is meant to be coincide with his spiritual reincarnation, as explained in the album and the film documentary. But his GQ interview only reinforces everything we previously knew. From a PR point of view, and without anything new to say, this was a 360 degree reincarnation. Reinvention, or reincarnation, is ineffective if the allegedly new person just keeps saying the same old thing. From Snoop Dogg to Snoop Lion and back to Dogg again…

To read the interview, click here.