PR Memo to A-Rod: It’s Not Too Late

 PR Memo to A Rod: Its Not Too Late

THE PR VERDICT: “F” (Full Fiasco) to Major League Baseball player Alex Rodriguez.

To sports fans, a losing season is interminably long. Baseball fans must be feeling that way about the drama involving Alex Rodriguez of the New York Yankees and the question of whether he took performance-enhancing drugs (PEDs). With each passing day, A-Rod digs himself deeper into a PR hole he has increasingly little chance of climbing out of.

The issue exploded last week after an arbitration panel agreed Rodriguez should serve the longest-ever suspension of a Major League Baseball player for his alleged infractions. On Sunday, a 60 Minutes interview featured purported dope dealer Anthony Bosch, who suggested that A-Rod’s inner circle tried to buy his silence and, when Bosch refused, threatened his life.

Some say it’s too late in the game for a mea culpa from Rodriguez. But the sad truth is that other sports figures, most notably Lance Armstrong, have more than cleared the brush on that path. So many others have come before him – including a dozen other players who admitted they bought drugs from Bosch – that Alex Rodriguez would be just another name on a depressingly expanding list.

THE PR VERDICT: “F” (Full Fiasco) to Alex Rodriguez. Admitting he used PEDs  won’t save his career or legacy, but it’s his only option to stop the onslaught of negative press and repair his image.

THE PR TAKEAWAY: Know when to fold. With this scandal breaking in the twilight of his career, Alex Rodriguez’s dreams of holding homerun records and joining the Baseball Hall of Fame are dashed. An admission of guilt may give the public a figure they can eventually forgive. All that’s left of Rodriguez’s image is who he is as a person. Admitting he used and apologizing would at least give us someone who went out appearing accountable and contrite, rather than a deluded egomaniac who denied his complicity until the bitter, bitter end.

 

 

The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: A (PR PERFECT) to Princeton University for its smooth handling of a potentially deadly meningitis outbreak on its New Jersey campus. It emerged this week that seven students have contracted an unusual strain of bacterial meningitis since March. But the frightening fact was paired with the university’s announcement that it was already in discussions with federal authorities to offer a vaccine not yet approved in the US.  The facts were clearly communicated (all students but one out of the hospital, vaccine to be available in December, campus awareness campaign underway), FAQ’s posted online and questions referred to government health officials. The university emanated calm, preparedness and control.

ryanlambourn The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (Full Fiasco) to Ryan Jake Lambourn, whose video game allows players to reenact last year’s school shooting in Connecticut where 20 children and six teachers died. Lambourn, an American expat thought to be living in Australia, said he created the game to spur pro-gun control action in the US. Australia enacted sweeping gun control after a 1996 mass shooting, but in America, “All these massacres don’t seeem to have had any similar effect on regulation,” Lambourn told the press. That hardly soothed families of Sandy Hook victims, one of whom called the game “absolutely disgusting.” The game does in fact emphasize safeguards that could have prevented the massacre. As a result, Lambourn’s first-person shooter won no props from gun lovers, either.

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Alex Rodriguez, the embattled baseball player who is facing a major league suspension for allegedly taking performance enhancing drugs. Rodriguez has been in hearings this week on the charges brought against him by MLB commissioner Bud Selig. When the 79-year-old Selig sent someone else to the trial in his place, Rodriguez flew into a rage, punching a wall, pounding his fists on a table, cursing and finally leaving. He then went on a radio show to deny taking the drugs. Yep, a grandstanding fury is certainly the way to convince people of that.