PR WINNER OF THE WEEK: “A” (PR PERFECT) to US Speaker of the House John Boehner, who’s mad as hell – and his anger is translating into PR gold. For the first time, Boehner, a Republican, lashed out at conservative advocacy groups who criticized this week’s US budget deal. The agreement was (pleasantly) out of character for Washington: bipartisan, done early, and with both sides making significant concessions. Yet strict conservatives, who have assailed nearly every negotiation attempted by Republicans, say it doesn’t go far enough to rein in spending. Boehner blasted the groups, some of whom hadn’t even seen the proposal before commenting. “When you … have no idea what you’re criticizing, it undermines your credibility,” Boehner railed. “This is ridiculous.” The news media liked his candor, and pundits pondered whether it might suggest a new, stronger speaker. Time will tell.
PR LOSER OF THE WEEK: “F” (FULL FIASCO) to the organizers and security detail at Nelson Mandela’s memorial service, for allowing a fake sign language interpreter take center stage with speakers, including President Obama. Mistakes are understandable when a large event must be put together in days by bereaved organizers. But with heads of state in attendance, the fact that a random man who says he was suffering from a schizophrenic episode was allowed to take part in a high-level political ceremony is a serious breach, as well as a black eye on the event.
THE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO Hollywood publicist Pat Kingsley, who “finally” talked about her former days repping Tom Cruise and revealed…well, not much. Kingsley, fired by Cruise in 2009, sat for an interview that hinted at revealing details about her former cleint and his faith in Scientology. The story was billed as an interview with Hollywood’s “once-most-feared woman” who could be expected to dish on the firing and the role Scientology played in it. Alas, while she did describe disagreements she had with Cruise’s religious leaders, no real tidbits were delivered. The conflict with Cruise’s church “was taken care of very early in the game,” Kingsley said. Well, what did we expect from a publicist?