The PRV Report Card: This Week’s Winners and Losers

 The PRV Report Card: This Weeks Winners and LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to Margaret Thatcher whose shadow continues to loom large. The Iron Lady was cited recently as a role model by the leaders of Japan and South Korea. While Thatcher might give both leaders a low grade for their economic policies, her renowned determination is giving her PR image a second renaissance. Japan’s leader Shinzo Abe told local media he was moved to tears twice in the biopic The Iron Lady, and in South Korea, Prime Minister Jung Hong-won has said that “Thatcherism” will “revive the nation from crisis.” While Thatcher may have been unloved by many at the time of her reign, anyone wanting PR associated with strong leadership need look no further than Maggie from some thirty years ago.

 The PRV Report Card: This Weeks Winners and LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to Rutgers University for the delay in firing Mike Rice, its head basketball coach. Rice was sacked this week after videos surfaced showing him shoving, kicking, and screaming anti-gay slurs at players during practice last winter. Unfortunately,  top brass at the New Jersey university knew about the behavior in November but elected to “rehabilitate” him with a fine and three-game suspension. A poor decision on every level, particularly so given that Rutgers became a poster child for bullying-related tragedy in 2010, when a student committed suicide after his roommate filmed him with another man and mocked him on Twitter. What was university leadership thinking?

 The PRV Report Card: This Weeks Winners and LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO North Korea’s threats. At least, that’s the message coming from the US Defense Department, even as Kim Jong Un et al have announced that North Korea’s nuclear missiles are now aimed at US targets. The threats have been called rhetoric, though US officials have deployed stealth aircraft and assured the public that the threats are being taken seriously. Perhaps they’re not serious enough to warrant the “My fellow Americans” speech from the president just yet, but many must be wondering just how far these threats will go.

The PRV Report Card: This Week’s Winners and Losers

 The PRV Report Card: This Weeks Winners and LosersPR WINNER OF THE WEEK: “A” (PR Perfect) to Chris Christie. First, the governor of New Jersey decided to combat constant fat jokes made by David Letterman by showing up on the Late Show and noshing on a donut. “I didn’t know this was going to be this long,” Christie quipped. After Connie Mariano, physician to President Clinton, cast a shadow over speculation about a Christie White House run in 2016 by saying she feared the overweight politician would die in office (she has never examined him), he shot back in typical Joisey gov fashion: “She should shut up.” In both cases, Christie showed how to deftly turn negative media into positive PR.

 

 The PRV Report Card: This Weeks Winners and LosersPR LOSER OF THE WEEK: F (“Full Fiasco”) to North Korea. The government released a bizarre propaganda mini-film depicting a nuclear missile launch and New York City engulfed in flames. A dreamscape sequence set to “We Are The World,” the video was released on YouTube, a rather ironic platform given the dictatorship’s antipathy to freedom of information. If Kim Jong-un was going for intimidation, the video wasn’t a success. Bemusement and confusion seemed to be the primary reactions, at least outside North Korea. Maybe the response was different within the country itself – where, erm, no one has Internet access to watch it.

 

bfrankel 150x150 The PRV Report Card: This Weeks Winners and LosersTHE “THERE’S NO ‘THERE’ THERE” PR AWARD TO: celebrities and their pets. This week, People.com ran two stories about celebrities and their pet troubles. Former Spice Girl Emma Bunton got her minute of questionable fame this week with the search for her lost dog. Bunton “took to Twitter” to announce that her chocolate labrador Phoebe went missing and has now come to an untimely end (no details given). Not be outdone, reality TV star Bethenny Frankel tweeted that her beloved dog Cookie is ill “which makes me sad & gives me anxiety.” The news? Cookie has been released from “hospital” following the insertion of a catheter. We can understand stars working social media to stay in the public eye, but there isn’t much to say here even when limited by 140 characters.

How Funny Was The Dictator On The Red Carpet?

sachabaron choen1 How Funny Was The Dictator On The Red Carpet?

The PR Verdict: “B” for General Aladeen and his ho-hum stunt.

Did anyone find Sacha Baron Cohen on the Academy Awards red carpet funny? As a comedic exercise it was at best lukewarm, but as a PR exercise it hit the mark, securing more coverage than if he had topped the “best-dressed” list.  Is spilling pancake mix the new way to secure coverage?

Prior to the Oscars there had been some noise about whether the Academy would allow Cohen to walk down the red carpet dressed as the fictional General Aladeen from his upcoming movie The Dictator.  Earlier reports claimed he had been forbidden to attend the ceremony, which the Academy denied.  In any case, the anticipation generated some pre-Oscar column inches.

During a red carpet interview on the night with Ryan Seacrest of E!, Cohen, carrying an urn filled with the “ashes” of former North Korean ruler Kim Jong-Il said it was Kim’s dream to attend the Oscars and “to be sprinkled over the red carpet and Halle Berry’s chest.”  He then tipped the urn to cover an un-amused Seacrest with dust.  Cue laughter.

The PR Verdict: “B” for General Aladeen who, despite the joke falling rather flat, got the PR bang he was hoping for.  There is no doubt the Dictator got more coverage than if he had walked down the red carpet as plain Sacha Cohen.

This PR stunt generated endless replays, went viral and gave commentators, tired of debating the length of Angelina’s leg, new material.  It created the sort of fuss that is the dream of every PR and has been followed up assiduously on social media by Cohen’s PR and marketing team. Now, the  the real test will be to see whether the 1.5 million hits on You Tube translate into movie ticket sales.

To see the interview click here and to read more click here. Take our poll and let us know how funny you found the interview: