PR WINNER OF THE WEEK: “A” (PR PERFECT) to former New York City Mayor Michael Bloomberg, for his first act post-office: taking on the formidable US National Rifle Association. Bloomberg has pledged to spend $50 million this year on gun control, a topic that Americans continue to debate though nary a week goes by without a tragic shooting incident. The former mayor’s last initiative, curbing large-size sugary drinks, incurred jokes and charges of creating a nanny state. This issue is a far better fit for his bulldog approach and financial muscle.
PR LOSER OF THE WEEK: “F” (Full Fiasco) to the Homeless GoPro project team, whose attempt to create empathy for the plight of the homeless succeeded mostly in creating enmity for themselves. The idea: give homeless people GoPro cameras to record their daily routines and interactions with the often-callous more fortunate. Though surely well-intentioned, the project comes off as exploitative, tone-deaf and not particularly helpful to those it would seek to help. As the Valleywag blog critically noted, the project says more about a tech-savvy “coding class” that needs a high-tech fad to experience empathy. “Poverty, homelessness, and inequality are bigger than any app,” they wrote. “Your tech isn’t helping.”
THE PRV “THERE’S NO ‘THERE’ THERE” AWARD to North Korea for its bizarre overreaction to a London hair salon that had a bit of fun at the expense of the country’s leader Kim Jong-Un. Mo Nebbach, owner of M&M Hair Academy in Ealing, put up a poster of Kim with his characteristically closely shorn sideburns and the question “Bad Hair Day?” The next day Nebbach was visited by two apparent strongmen who demanded that the poster be removed, which Nabbach declined to do. One could be forgiven for thinking the visit a prank, but Nabbach contacted the police, only to find out that they’d already heard from the North Korean Embassy. It seems the diminutive leader’s feelings were, indeed, hurt. Where’s Dennis Rodman when you need him?