How to Stop Royal History from Repeating Itself?

 How to Stop Royal History from Repeating Itself?

The PR Verdict: “C” (Distinctly OK) for the Duke and Duchess of Cambridge. (Pictured: Left, Kate Middleton; right, Princess Diana.)

There has been much agita concerning the photos of a topless Duchess of Cambridge taking a break while on a recent private summer holiday. So far, a French and Italian magazine have each said they will publish the topless photos, as has an Irish tabloid. Taken by a lone paparazzo hiding in bushes over 1.5 km away from the pool at the estate where the couple were staying, the photos have created a groundswell of concern. Is this the beginning of history repeating itself with a whole new Diana saga?

The young Royal couple has announced they are fighting back. Unhappy about the invasion of their privacy, they are now seeking an injunction against publication and have also announced they intend to pursue charges against the as yet unknown photographer. The warning shot has been fired and the media is now on notice that the couple will defend themselves.

The PR handbook for dealing with breaches of privacy is limited, and despite legal remedies there is no silver bullet when it come to reclaiming privacy. Other than total withdrawal from public life, what else might the Royals have up their sleeves to muzzle what could become an insatiable media curiosity?

The PR Verdict: “C” (Distinctly OK) for the Duke and Duchess of Cambridge. Using the established legal rulebook makes sense but is unlikely to change the long-term narrative.

The PR Takeaway: Borrow from history to make a striking point. The ghost of Princes Diana wafts in and out of the press coverage regarding the topless photos.  By referencing Diana’s own haunted relationship with photographers, Prince William in particular could change the relationship dynamic with the media. Appealing to the public for privacy, rather than the media, is likely to meet a more receptive audience. A PR strategy that educates the public and chokes off demand for invasive press coverage may be what’s needed if legal remedies disappoint.

Can public sentiment, rather than insatiability for scandal, be used to regain celebrity privacy? Give us your PR Verdict!

PETA’s Naked Agenda

cf05e peta xxx2 300x280 PETAs Naked Agenda

The PR Verdict: “C” for PETA and its promo porn.

Do you care about animals? Do you care about porn? Well then, today is your lucky day!  Animal rights activist group, People for The Ethical Treatment of Animals (PETA)  has launched a site for you.  The eye-popping website features naked porn stars and vegetarian sex tips, including advice on how to boost your sex drive with vegetables.

The adult-only site, called PETA.XXX.com, was introduced by famously unattractive porn star (and animal lover) Ron Jeremy. “This is the perfect example of sex just being used to draw interest,” he explained, “and then once you’re there on the site, we’re going to hit you with facts that you need to know about the world of animals.”

Justifying the approach, PETA spokeswoman Lindsay Rajit said, “We live in a 24-hour news cycle world, and we learn the racy things we do are sometimes the most effective way that we can reach particular individuals.” The porn site will raise awareness of veganism, said Rajt. “We really want to grab people’s attention, get them talking… we can help the greatest number of animals by not eating them.”

The PR Verdict: “C” (Distinctly OK) for PETA and its promo porn. While it may grab the headlines on day one, it raises potential problems that go beyond splash coverage.

PR Takeaway: Resist the quick hit and the quick headline. Yes, PETA’s website and launch has garnered media attention, but for an organization already known for outrageous PR stunts, this seems desperate. With Ron Jeremy as a key spokesperson, PETA risks being excluded permanently from any serious debate about animal welfare and food sustainability. More importantly, PETA’s supporters may be as opposed to porn on the grounds that it exploits women, as they are opposed to the exploitation of animals. What will Ron Jeremy say then?

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