The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: A (PR PERFECT) to Edward Snowden, the American intelligence analyst-turned-global fugitive who reportedly walked out of Moscow’s Sheremetyevo airport on Thursday a free man (for now). Snowden’s improbable mission to expose secret American surveillance programs will see another chapter writ after Russia granted the 30-year-old temporary asylum for one year. During his five weeks in the airport’s transit lounge, Snowden stayed away from cameras and stressed, through statements and spokespeople, that his quest is about the American people. The aura he’s created is one of honest motivation and cool determination. Folk hero, anyone?

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: F (FULL FIASCO) to Barbara Morgan (at left, with Anthony Weiner), communications director for the death-spiraling Anthony Weiner campaign who – not realizing she was on the record – went on a profanity-filled tirade to a journalist. Anthony Weiner, of course, is the delusional mayoral candidate for New York City who has repeatedly sent photos of his crotch to young women. It was in commenting on one of them that Ms. Morgan unleashed her verbal assault, calling former intern Olivia Nuzzi a “slutbag,” a “bitch,” and several other unprintable epithets. In a shocking development, Weiner said he’ll stand by her.  The only thing missing from this circus is a clown car.

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to the Obama Administration, for over-promising on releasing new details about the government’s domestic electronic surveillance program. The not-so-big reveal came as Administration officials again appeared before Congress to testify on the legality and necessity of the surveillance program. But the three – yes, just three – documents were heavily censored and clarified “nothing of importance,” as the New York Times editorialized. Testimony before Congress also produced nada of substance. Meanwhile, events continue to blow past the Administration’s efforts to contain the damage: UK newspaper The Guardian published more spying program details, and a day later, Russia granted secret-leaker Edward Snowden temporary asylum.

Libya: The Devil Is In Giving the Details

 Libya: The Devil Is In Giving the Details

The PR Verdict: “D” (PR Problematic) for the Obama Administration.

Nearly three weeks after the deadly attack on the US Consulate in Benghazi, Libya, and the murder of the US Ambassador Christopher Stevens, the Obama Administration still seems caught up in its own shifting accounts of what happened and when. Its messages are muddled. Could simple PR basics help?

Things got off to a messy start as Twitter feeds at the time of the US consulate attack indicated that rioting was taking place following discovery of the now infamous anti-Muslim film on YouTube. Tweets from State Department employees on the scene described the riot as spontaneous. On day two of the attack, President Obama was at pains to describe it as “an act of terror.” Susan Rice, his Ambassador to the United Nations, then muddied the waters by saying the attacks were “spontaneous” and related to similar film-ignited protests in Cairo. Since then, both versions have been revised.

Intelligence officials have been quoted in the media as saying the attack, while not planned months in advance, was organized by a group with sympathies to Al Qaeda but not linked directly to them. The FBI says it has been unable to investigate the murder due to the extreme danger of the area. Who is right?

The PR Verdict: “D” (PR Problematic) for the Obama administration in its handling of this issue. What happened, and more importantly, who now has the responsibility to explain?

The PR Takeaway: There’s nothing wrong with buying time. The problem the Administration is getting into is directly related to its previous rush to explain. A few simple comments at the outset, making it plain that it was too early to fully explain what happened, would have given the Administration more wiggle room three weeks ago. The key now is to pass the issue to a non-partisan spokesperson at the State Dept or FBI. If not, then playing politics with this issue is the most likely continued outcome – never ideal with only five weeks before the election.

What’s your opinion of how the Obama Administration has handled the attacks in Libya? Give us your PR Verdict!