PR WINNER OF THE WEEK: “A” (PR Perfect) to Mike Mayo (left) a financial analyst at Crédit Agricole Securities, for his perfectly crafted soundbite regarding beleaguered banking giant Citigroup. Mayo, well known on Wall Street, was opining on the reasons for the startling resignation of Citigroup CEO Vikram Pandit. Speaking to the Financial Times, Mayo was crisp, concise, and so very on-point when he said, “Citi is too big to fail, too big to regulate, too big to manage, and it has operated as if it’s too big to care.” Zing!
PR LOSER OF THE WEEK: “F” (Full Fiasco) to the Taliban, which sunk to new lows by targeting media outlets that denounced their murder attempt on Malala Yousafzai, the 14-year-old Pakistani girl who wants education for women. Apparently, the Taliban is furious that Yousafzai’s “un-Islamic” behavior hasn’t been presented in the press – as though that would justify her being shot in the face for wanting to go to school. Worried about the PR fallout in their own domestic markets, it’s gratifying to observe that even Islamo-Fascists worry about public perception. The Taliban in need of a rebrand; who would have thought? And where to begin?
THE “THERE’S NO ‘THERE’ THERE” PR AWARD: The undisputed winner this week is fashion house Chanel, which has enlisted Brad Pitt for its new advertising campaign for its venerable fragrance, Chanel No.5. According to the PR blurb, the 30-second ad is meant to re-energize the 91-year-old brand with a “different point of view,” i.e., using a man to sell a fragrance for women. The commercial features Brad looking like he was plucked from a homeless shelter and saying, “The world turns, and we turn with it. Plans disappear, dreams take over. But wherever I go, there you are. My luck. My fate. My fortune. Chanel No. 5. Inevitable.” The only inevitable thing about this commercial is that no one will have the faintest idea about what he is talking about. Truly and inevitably puzzling. To see the ad, click here.
Did we miss any spectacular highs or lows in public relations this week? Give us your PR Verdict!