The PRV Report Card: This Week’s Winners and Losers

 The PRV Report Card: This Weeks Winners and LosersPR WINNER OF THE WEEK: A (PR PERFECT) to Adele for reportedly declining a seven-figure offer from publisher HarperCollins to write a memoir. The 24-year old superstar allegedly described herself as wanting to live a bit more before chronicling her life – imagine that! In turning down the deal, Adele is taking a different tack than many of her peers, including Miley Cyrus, who penned a tell-all at 16; Justin Bieber, who at 19 has two memoirs under his belt; and, at 28, ancient Katy Perry, whose autobiography is due out this year. Kudos to Adele for wisely realizing that she’ll likely have a more interesting story to tell – and sell – in a few years’ time.

 The PRV Report Card: This Weeks Winners and LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to the PR team for Christine Lagarde of the IMF. Red faces at the PR office of Lagarde, who failed to make the recent list of Time Magazine’s top 100 people. The usual suspects were there, including Kim Jong Un of North Korea, Aung San Suu Kyi of Burma, and even Chrstina Aguilera of talent reality show The Voice. But the rariefied list strangely didn’t include the widely travelled head of the IMF, who has been busy trying to save the euro and halt the ongoing European banking crisis. We doubt it bothered Lagarde herself, but it was a curious omission that someone in the IMF PR department might want to take a look at before the next staff meeting.

BRADLEYCOPPER 150x150 The PRV Report Card: This Weeks Winners and LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO Bradley Cooper.  The actor voted “Sexiest Man Alive” by People  in 2011 has just given an interview to Details that was immediately picked up by surprised media everywhere. The news hook? Bradley lives with his mom. Apparently he moved in with his mother Gloria following the death of his father two years ago and since then, they live in rooms next door to one another. Admirable though that may be, it does work against some of the PR positioning as one of Hollywood’s leading men. Explaining to Details, Cooper said, “She’s in the next room. But here’s the thing: She’s a cool chick. We can hang, and she can roll with the punches.” Bradley’s PR presumably winced when reading…

 

 

Is Anthony Weiner Hot-Dogging for Public Office?

anthony weiner 3001 Is Anthony Weiner Hot Dogging for Public Office?

The PR Verdict: “A” (PR Perfect) for Anthony Weiner and his image rebuild.

Whatever happened to Anthony Weiner, the former congressman from Queens? Weiner resigned at a farewell press conference in 2011 after he was caught sending photos of his own wiener to six women, none of whom were his wife. The press went crazy and resignation swiftly followed. After something like that, how do you rebuild a reputation?

Judging by the recent interview he gave to People magazine, Weiner is getting good PR advice. People covered his recent interview with three full pages, complete with pictures of his baby, adoring wife Huma Abedin, and the headline “I Feel Like a Different Person.”

The article ticks all the right PR boxes: Yes, he regrets the incident; yes, he has sought counseling (sigh of predictability); and yes, his marriage is stronger than ever. He talks about how he let people down and would still love (possibly) to return to public office. Add in an endorsement from a political strategist who says, “[Weiner] worked hard when in office and can rebuild his life,” and have his loving wife show her support by saying that Anthony is trying to be the best husband and father “he can possibly be.” Finally, downgrade photos that were previously  called ‘lewd” and “creepy” during the height of the scandal to the more playful adjective “naughty.” Done! The stage is set for a political comeback.

The PR Verdict: “A”  (PR Perfect) for Anthony Weiner and his image rebuild. Nicely done.

The PR Takeaway: Slow and steady wins the race. In PR remakes, the best course of action is to take tentative baby steps and gauge reactions. As Weiner himself says, “I’m still trying to work out where I am in the public consciousness.” For the moment, stay away from political controversy and stick to self-improvement. Wieners (the type besides the congressman and the hot dog) have gotten all sorts of famous men in trouble, Elliott Spitzer and Bill Clinton, to name two. This Weiner’s PR recovery is just beginning.

Can Anthony Weiner return to public office after this public scandal? Give us your PR Verdict!

Demi Moore and Ashton Kutcher: Where’s the Tweet?

DEMIMOORE Demi Moore and Ashton Kutcher: Wheres the Tweet?Actress Demi Moore has been in the headlines this past week for all the wrong reasons.

At the time of her November separation from Ashton Kutcher, articles quoted endless “friends” and “close sources” who gave prurient details of the breakup.

This week un-named sources confirmed that Moore is being treated for an unspecified addiction and eating disorder at a facility in Utah.  People quoted one kindly source as saying Demi is “on total lockdown and only talking to a small group of people”.

For a couple that conquered the twitter-verse and all things in social media, it seems entirely unsatisfactory that the only sources shaping this sad chapter are unnamed and not seemingly on the actress’s side.

The PR Verdict: “F” for Ashton (and Bruce) for their handling of this issue. Get Tweeting!

Don’t let an unnamed source hog the airtime giving updates that don’t help. Show some leadership and become the official spokesperson. Part of Kutcher’s fame came from mastering the Tweet.  Now is the time to use the technology for more selfless reasons