Team Romney’s Big Kiss-Off

 Team Romneys Big Kiss Off

The PR Verdict: C (Distinctly OK) for Romney spokesperson Rick Gorka.

Rick Gorka, mind your manners. Gorka, Mitt Romney’s press spokesperson, is in the news for losing his temper on Romney’s already rather problematic foreign tour. Having generated negative headlines in the UK and in the Middle East, the Romney campaign now finds itself in the media spotlight again because Gorka, its spokesperson, told journalists to “kiss [his] a**” and “shove it.” Now, is that any way to behave–especially for a spokesperson?

On the other hand, who can blame him? This tour has not been the most wildly successful of trips. Gorka’s not-so-friendly advice to the press corps came after journalists fired questions from behind a rope. Reporters from the New York Times, CNN, and Politico.com yelled questions about Romney’s European gaffes, wanting Mitt to respond. Gorka, on his last nerve, told them exactly how he felt.

The media went wild, Mitt looked embarrassed, and Gorka made personal apologies to the journalists concerned the next day. Any harm done? Hard to say. Everyone has an off day, and if Gorka has media relationships worth anything, one might hope this will be forgiven. What seems the bigger issue is the media’s complaint about access to Mitt himself, and that might be worth a rethink.

The PR Verdict: “C” (Distinctly OK) for Rick Gorka. At least he said “sorry” quickly and turned the page, but is there a wider issue at play?

The PR Takeaway: Apologizing is the easy part. The persistent complaint from the media is that Romney has simply been unavailable for much of his grand tour. In this latest blowup, the journalist yelled at Gorka, “We haven’t had another chance to ask a question!” Since Romney’s tax issues put his PR team on alert, the media have been complaining about restricted access. Romney did not address members of the press flying with him on any of the three charter flights–two that lasted more than four hours. One sure way to annoy the media? Ignore them. And for that, Gorka may be apologizing for some time to come.