Google and Larry’s Laryngitis

 Google and Larrys Laryngitis

The PR Verdict: The PR Verdict: “D” (It’s a Dud) for Google. (Pictured: Google CEO Larry Page.)

Larry Page, Google’s CEO, regrets he is unable to lunch today. And not just today, it seems, but all the way into mid July. The reason? Larry has “lost his voice” and “can’t do any public speaking engagements for the time being,” says Google. That includes the second quarter earnings conference in three weeks’ time. His voice is gone, and it isn’t coming back anytime soon.

The announcement has spooked investors. In an industry that endlessly speculated about the on again, off again health of Steve Jobs at Apple, this sort of news gets the rumor mill activated. Google says it is business as usual and that Page is “OK”  and continuing to run the company. “He’s running all the strategy business decisions and all that,” reassures Google.

Not all investors buy it. JP Morgan described the announcement as ”odd,” and others are wondering. One told the Wall Street Journal that the decision to miss an earning call was “highly unusual.” He said, “It’s hard to imagine a CEO missing that much stuff and not having a serious problem,” echoing what could become a rumbling chorus.

The PR Verdict: “D” (It’s a Dud) for Google. Who knows what the real situation is, but this explanation doesn’t reassure the market. Already suspicion is growing that Google is being less than frank.

PR Takeaway: Don’t over-complicate. Let’s face it, losing your voice doesn’t last three weeks. If Page can’t speak at earnings in three weeks’ time, it’s not a bad idea to flag it beforehand–but why not suggest that he’s having a minor medical procedure/treatment that will put him out of action for a fixed period? Use calming words to minimize the fuss and reinforce that it’s not market moving and material. Something is up, and now Google has more explaining to do. It might have been easier to have been straightforward from the start.

Should Google have anticipated investor worries, or is this a case of the truth just not being good enough these days? Give us your PR Verdict, below.

 

Why Are Rebekah And Her Friends Still In Trouble?

rebekahbrooks 300x168 Why Are Rebekah And Her Friends Still In Trouble?

The PR Verdict: “F” for a crisis strategy that is failing.

Rebekah Brooks, former CEO of News International and best buddy of Rupert and James Murdoch has been arrested for the second time.  Previously arrested last year, she is hitting the headlines again for all the wrong reasons. This time speculation is that the arrest concerns a charge of perverting the course of justice. Tough times ahead.

Despite endless protests from News International denying knowledge of widespread phone hacking and corruption of public officials, the arrests proceed and the parliamentary inquiry deepens. Public rage continues unabated.

In terms of crisis management, the hacking scandal was always a PR issue first and foremost.  Prioritising legal concerns over PR has been the major blunder.  As it happens things are looking bad on the legal front anyway.

The PR Verdict: “F” for a crisis management strategy that is failing.   Is it possible that News International’s ordeal might have been shorter-lived if PR concerns had driven and shaped the crisis strategy, with legal concerns in second place?

Pubic and political pressures have a nasty habit of taking a crisis in surprising directions.  What might have happened if News International had conceded wrongdoing and made amends at the outset?  The closing of News of the World, millions paid out in damages, the BSKYB acquisition blocked and multiple staff arrests could hardly be described as a strategic success.  It might have been wiser to take an earlier hit with a PR strategy that paid less attention to legal risk and prioritised reforming the company and closing the issue. No doubt Rebekah can tell us more in court.

To read about the latest arrests click here. To read more background about the phone hacking scandal click here.

Is there a news item that you think needs a grade? Send us your suggestion for the next PR Verdict: info@prverdict.com

Sofia Loren, Vanity Fair and the Perils of Being Boring

sofia loren3 150x150 Sofia Loren, Vanity Fair and the Perils of Being Boring

The PR Verdict: "C" for Sofia Loren and her PR strategy

What to think of Vanity’s Fair’s detailed profile of Sophia Loren?  Speaking from her home in Geneva, the 77 year old confides “My life is not a fairy tale, and it’s painful still to speak about it.”  And then over multiple pages goes into astonishing detail about precisely that- her life.

Rhapsodizing about the beauty and charm of the legendary actress, the profile gushes with more prosaic detail about La Loren than anyone but the most devoted of fans need ever know.

In the age of Twitter and news alerts it’s surprising readers continue to have the attention span for  this type of fawning journalism. The article has all the hallmarks of being managed from the outset by an overly vigilant PR who successfully edited out any real color or controversy.

The PR Verdict: “C” for Sophia Loren and her PR strategy.  An article that reads more like a press pack is PR done badly. While it may be “on-message” it makes for dull reading.

The article was a snore, mitigated only by highly stylized photos and the occasional sound bite.  Going to jail for 30-days for tax evasion in 1982, Loren conceded at the time, that it was all “due to a little mistake by a tax specialist”. To engage the reader,  more of this was needed.  Being less careful, less scripted and more spontaneous might have saved this article. Sometimes PR just needs to get out of the way.

What’s your view?  Let us know. To read the article click here.

NEWS FLASH : PR VERDICT QUOTED IN BLOOMBERG BUSINESS WEEK RE PR AND GOLDMAN SACHS.  TO READ THE ARTICLE CLICK HERE