The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR Perfect) to the media for having re-established the perception of impartiality. For the last few weeks, Team Romney has been complaining that the media is biased and not giving the campaign a fair hearing. Yet by consensus, whom did the media deem the winner of the debate? Mitt Romney! Even the New York Times and MSNBC agreed. The media changed the national conversation by not backing their perceived favorite. Who came out on top? The media!

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (Full Fiasco) for Team Obama. The oratory skills that made Barack Obama were absent during the debates. Even Democrat-friendly media sources said the president wasn’t up to debating par; the general consensus was that he brought a knife to a gun fight. He has two remaining chances to come back armed.

 

 The PRV Report Card: This Weeks Winners & LosersTHE PRV AWARD FOR PR BOOMERANG: Big Bird. During the debates, the Sesame Street icon was used as a representative of the Public Broadcasting System, an entity Mitt Romney decried as unnecessary. He promised to pluck federal funding from the bird’s network nest if elected, saying “I’m going to stop borrowing money from China to pay for things we don’t need.” PBS head Paula Kerger was quick to respond, clarifying that PBS doesn’t get direct money from the government and saying, “With the enormous problems facing our country, the fact that we are the focus is just unbelievable.” Meanwhile, the Romney swipe had a positive effect: Big Bird was invited to appear on Saturday Night Live, Good Morning America, The Today Show, Late Night with Jimmy Fallon, and Piers Morgan Tonight. Sometimes it really is better to be talked about than not.

Romney’s Offshore Accounts Wash Up Again

 Romneys Offshore Accounts Wash Up Again

The PR Verdict: “C” (Distinctly OK) for Mitt Romney.

Things are looking a little uncomfortable for Mitt Romney as chatter builds about his offshore tax dealings. Vanity Fair this month went into forensic details over Romney’s affairs, describing the “murky world of offshore finance, revealing loopholes that allow the very wealthy to skirt tax laws.”

While there is no smoking gun, it is clear that Romney’s financial advisers were disciples of tax minimization. Trouble is, no one likes to read about a presidential candidate with offshore accounts. As Newt Gingrich said repeatedly during his campaign, “I don’t know of any American president who has had a Swiss bank account.”

So far Team Romney has given a robust response: Romney’s affairs are in a blind trust and have been for some time. Romney is a smart businessman who doesn’t want to pay more tax than is necessary, but his team insists he pays the full whack of tax, according to U.S. rules, no matter where the assets are located. But is this enough to cut the chatter?

The PR Verdict: “C” (Distinctly OK) for Romney’s handling of the issue so far. But what is the unanswered question that won’t go away?

The PR Takeaway: If a story won’t die, listen carefully for the question that is going unanswered. In this case, Romney’s campaign has done an impressive job in batting back the questions–they have disclosed some (certainly not all) of his tax records and details about his tax bill and trusts. The nagging issue continues to be; why was the money sent  offshore in the first place? Until Team Romney comes up with a convincing soundbite (if there is one), they should keep including the issue in their presidential debate rehearsals.

What do you think about Mitt Romney’s offshore accounts? Give us your PR Verdict, below!