Allen Responds to Farrow’s Claims in Times

 Allen Responds to Farrows Claims in Times

THE PR VERDICT: “B” (Good Show) for Woody Allen.

The old saying “fight fire with fire” was updated in the ongoing, uncomfortably public drama surrounding Dylan Farrow and her adoptive father Woody Allen. A week after Farrow gave a vivid account of alleged sexual abuse at the hands of Allen to the New York Times, Allen responded with a self-penned Opinion piece, also in the Times.

Technically and from a PR standpoint, Allen responded two days after Farrow’s piece ran: His publicist stated facts surrounding the original allegations, and his lawyer followed two days later by restating facts. Never once was Dylan Farrow called a liar; rather, blame was shifted to her mother, Mia Farrow.

Allen continued in that vein, stating the findings of the special unit assigned to child sexual abuse, as well as giving a more personal account. So far, so good. But that gives way to a more emotional side of Allen. He addresses Mia’s coy pondering about son Ronan’s paternity, citing her hint of infidelity as testament to “what kind of character we are dealing with here.”

By the end, the angry Allen becomes a father despairing over a lost relationship, as well as having this alleged incident discussed publicly again. “This piece will be my final word on the matter,” he writes. “Enough people have been hurt.”

THE PR VERDICT: “B” (Good Show) for Woody Allen.

THE PR TAKEAWAY: State your case by stating the facts, and then move on. One could hardly expect anyone accused of a heinous crime to remain calm, whether in person or on paper. In cases such as these, damned if you do, damned if you don’t; an unemotional response might have had people calling Woody Allen unfeeling, while the emotion he displayed – anger against Mia Farrow – may also tarnish him. From a PR perspective, his choice to speak, his method of communication, and his venue were all appropriate, as was his promise at the end to say no more.

Farrow Accuses Allen in NY Times

 Farrow Accuses Allen in NY Times

THE PR VERDICT: “B” (Good Show) for Dylan Farrow.

In a weekend filled with public relations news – Yahoo’s mail breach, a former Chris Christie associate saying his boss knew about Bridgegate, the loss of actor Philip Seymour Hoffman – one story stood out. Yet from a PR standpoint, it’s one of most difficult to assess. We’re talking – as is everyone in the media – about Dylan Farrow‘s accusation of sexual molestation by her adoptive stepfather Woody Allen.

Farrow wrote about the abuse in Nicholas Kristof’s column in the New York Times. This was both an interesting and obvious choice. Interesting because Kristof is known for writing about sexual abuse of women and girls all over the world. Obvious because, as Kristof discloses, he is a friend of Farrow’s adoptive mother, Mia Farrow, and her brother Ronan Farrow.

Reaction from the media was swift, and only two sides could be taken. There were those who agreed with Farrow that Allen should not have been honored by the Golden Globes, and those who defended Allen by recounting the fact that he was never formally charged.

From a PR standpoint, the effects on Allen are obviously dire. (At the time of this posting Allen had not responded, but his rep did; read her statement here.) As the statute of limitations has run out on the case by at least 15 years, no legal action can be taken. Farrow’s point was to speak out, she said, for herself and for other victims. In that respect, she has been heard.

THE PR VERDICT: “B” (Good Show) for Dylan Farrow.

THE PR TAKEAWAY: When dropping a bombshell, choose your vehicle wisely. There’s no doubt Farrow could have made millions with a tell-all memoir or an exclusive to a tabloid. However, Farrow said her point was to speak out for herself and for other victims of abuse. By choosing the column of a champion of women’s rights in a respected newspaper, with no money exchanged, she maintained the integrity of her goal.