Royals Admit They’re Down to Last Million

 Royals Admit Theyre Down to Last Million

THE PR VERDICT: “C” (Distinctly OK) for the Royal Family.

Public relations for Britain’s Royal Family seems to take one step forward and two giant steps back. For every bit of good news, such as Prince William’s marriage to Kate, there are the photos of topless Kate and bottomless Prince Harry. After England enjoyed the christening of Prince George comes the setback: the Royals are almost broke.

The obvious jokes about all things being relative and selling some of the crown jewels fall flat when the numbers are run. The Household is down to its last £1 million ($1.6 million). This account is meant for travel, staff salaries, and maintenance of the family’s residences, including Buckingham Palace. Replacement of the heating system in the palace alone could cost nearly all the Household has. There’s removal of asbestos, a new roof for Windsor Palace… What happened? The answer is rather commonplace: overspending.

And here the Royal family finds itself at a rather interesting PR juncture. As Royals, they were never meant to be considered “of the people.” However, Princess Diana began a tide of relatability carried on by her sons. Could this low bank account – relative to royals – be a chance to get closer to the people, who are much in the same boat?

THE PR VERDICT: “C” (Distinctly OK) for the Royal Family. The low bank account is embarrassing but puts them in a position of telling their subjects, “We’re just like you.”

THE PR TAKEAWAY: Look for the silver lining. Much of the world is still being affected by the global recession; no one is living high on the proverbial hog. The new Pope is the champion of humble living, making it seem a virtue to live on less. The Royals could use this opportunity to win the hearts of Britain with fiscal solidarity. They might even get a lower estimate on that asbestos removal.

The People’s Prince

 The Peoples Prince

THE PR VERDICT: “A” (PR Perfect) to Prince Harry – excuse us, Captain Wales.

It’s a long way from Las Vegas to Afghanistan. That’s the distance Prince Harry has come from the mortifying nude photos that made headlines a few months ago to the somber, candid interviews he did this week as the prince’s tour of duty in Afghanistan came to a close.

Harry gave a series of interviews to world media, and in them, he seemed happiest when speaking about his time as “Captain Wales,” as he is known in his military unit. Rather than bragging about his ability to be a regular bloke, he was relishing it.

Of course he was asked about those revealing photos from Las Vegas, and Harry’s answer was PR perfection. “I let myself down, I let my family down,” he said. “But it was probably a classic example of me being too much army, and not enough prince.” Nice one! For a royal scandal, there could be no better solution than an honorable stint in the military. It is after all, the great leveller.

THE PR VERDICT: “A” (PR Perfect) to Prince Harry , excuse us Captain Wales and the art of humility.

THE PR TAKEAWAY: Sincerity is the PR buzzword. Lance Armstrong’s maneuver of confessing about doping to Oprah Winfrey largely flopped because of his complete lack of heartfelt emotion. By contrast, Prince Harry comes off as human. The Vegas scandal? It’s what people his age do all the time. The military? He’s honored and wishes he could continue. The Crown hasn’t had an easy time of PR management of late but sincerity can save the day. The trouble with Harry? After this media blitz? None at all.