Ahmadinejad Courts Satan’s Media

 Ahmadinejad Courts Satans Media

The PR Verdict: “F” (Full Fiasco) for yet another loony Ahmadinejad appearance at the UN.

Do the rules of PR apply to President Ahmadinejad of Iran? In New York for the UN Summit, he has participated in a dizzying media blitz of interviews including CNN, CBS, the AP, and other national outlets. The Iranian President, who has previously described the US as “Satan,” seems oddly keen to court domestic US opinion, or at the very least, take advantage of Great Satan’s media.

His scheduled interviews appeared to be part of a typical PR curtain raiser, designed to drum up anticipation for his speech before the UN. He told CNN and other outlets that his main message is that he wants “a new world order for all of humanity.”

Ahmadinejad describes this new world order as a world where there is “justice, morality, purity, and compassion.” He can’t help mentioning that this utopia would ultimately involve the “elimination” of Israel, although he softened his message by saying he would be neutral on the issue of his child marrying a Jew. If Ahmadinejad’s intention was to court US opinion – and why else talk to all the outlets – his messaging was clearly irreconcilable with most US mainstream views.

The PR Verdict: “F” (Full Fiasco) for yet another loony Ahmadinejad appearance at the UN, buttressed by a thorough PR blitz that guaranteed coverage while doing nothing to enhance credibility.

The PR Takeaway: The most basic PR lesson is “Without trust, nothing works.” Ahmadinejad said in multiple US interviews that he would “not dismiss” one-on-one talks with America on his nuclear program and that he was open to negotiation. If his PR intention was to soften US domestic opinion,  then his PR offensive was a resounding failure. As long as he continues to trade in his grab bag of hate names and villains, then his PR blitz only reinforces the perception that he is not to be trusted, notwithstanding his plea at the UN to “hold hands with all of humanity.”

Have you heard the Iranian President’s speech at the UN? Give us your PR Verdict!

Vatican’s Defense: Leaked Documents Are Work of Satan

 Vaticans Defense: Leaked Documents Are Work of Satan

The PR Verdict: “F” (Full Fiasco) for Vatican PR.

Apparently the Lord is not the only one who moves in mysterious ways. Now the Vatican says it needs to factor the Devil himself into its PR planning. Wondering why current leaks are destabilizing the Vatican and creating havoc in the traditionally hushed institution? The Vatican says the current scandal involving leaked documents and allegations about its financial dealings–known as Vati-Leaks–is the work of Satan.

This startling theocratic explanation comes from none other than Cardinal Tarcisio Bertone, who apparently ranks second only to Pope Benedict in the Vatican’s’ hierarchy. When asked by Italian media why damage control had failed so miserably, he said the Vatican’s latest headaches were the Devil’s attempt to undermine the holy order.

No wonder the Cardinal  is annoyed: The Devil has leaked sensitive documents and broken secrecy surrounding the Vatican’s banking system. Bertone said in an interview that the image of the Vatican as a place of intrigue and power struggles was misleading, but then somersaulted 180 degrees by commenting, “The truth is that there is an attempt to sow division that comes from the Devil.”

The PR Verdict: “F” (Full Fiasco) for Vatican PR. (And presumably ”A”–Gold Star!–for the Devil and his PR). If trying to portray events as storms in a teacup, then invoking the Devil is bound to confuse.

The PR Takeaway: It’s not possible to have it both ways in PR. If current scandals are blamed on the Devil, then claiming that there is nothing to worry about sounds odd indeed. Stand the Devil down, Vatican! Otherwise, if some of the allegations are proven to be true, then the Devil might find himself hailed as a whistleblower. What then?

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What do you think of the Vatican’s defense that Satan is behind the Vati-Leaks? Give us your PR Verdict in Speak Your Mind, below.