The PRV Report Card: This Week’s Winners and Losers

 The PRV Report Card: This Weeks Winners and LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) TO Oprah Winfrey. First, she beats out the US Anti-Doping Administration, to whom Lance Armstrong should technically be confessing. Second, she gave tantalizingly vague quotes (to BFF Gayle King on The Early Show) about the interview, never quite saying he confessed, never quite saying he didn’t. We all know now that he did; as one pundit put it, “Oprah Winfrey doesn’t get on a plane and fly across the country for nothing.” But she knows better than to give away the candy store. Millions will tune in to watch Lance squirm, thereby giving Oprah’s embattled network OWN a whole new audience, and parent company Discovery breathing space about previously low ratings.

 The PRV Report Card: This Weeks Winners and LosersPR LOSER OF THE WEEK: “D” (PR PROBLEMATIC) TO the National Rifle Association. The group suggested in a video that President Barack Obama thinks his own children are “more important” than others because they are protected by the Secret Service. The charge is just plain silly, and reinforces the NRA’s PR image as extremist and out-of-touch. Every modern president has mandatory armed protection and the Obama children are obviously a greater target for ne’er-do-wells than pretty much any other children in the world. With the extreme right already locked up, the NRA should be courting moderate gun-rights supporters – the very demographic likely to be rolling their eyes at the video.

 

 The PRV Report Card: This Weeks Winners and LosersTHE “THERE’S NO ‘THERE’ THERE PR AWARD TO Mark Sanford. Nothing beats a comeback – even a longshot. In 2009, when he was Governor of South Carolina, Sanford told aides he was going hiking for a week and then mysteriously disappeared. Later, it was revealed that Sanford had taken an unauthorized break from his official duties to visit a TV reporter in Buenos Aires with whom he later claimed to be madly in love. The episode guaranteed a messy reputation, a divorce (from one of the few political wives who refused to stand by her man with a benign smile), and an entry in political folklore. Earlier this week, Sanford announced his decision to run for Congress. Really? No, really? We may be underestimating the American voting public when we say there’s nothing to discuss here. Then again, his new campaign will prove entertaining and underline the obvious truth: Scandal is always more interesting than policy. Let the games begin!

Is Hillary Having An Unofficial PR Makeover?

Hilaryclinton Is Hillary Having An Unofficial PR Makeover?

The PR Verdict: "B" for Hillary Clinton and her ongoing unofficial PR makeover.

What is going on with Hillary Clinton? Are we seeing a PR campaign by stealth? Over the last month Madam Secretary seems to have been working on, what can only be described,  as an unofficial PR makeover.  Something’s afoot.

It all started with the photo of Hillary Clinton texting while aboard a C-17 military plane.  It went viral and comics in cyber space had fun creating harmless spoof texts about to whom and what she was texting.  Was it Beyonce?  Mahmoud Ahmadinejad?  Or Condi Rice? Then much to everyone’s surprise, Hillary started tweeting directly, followed up by an invitation to the creators of the spoof texts to meet with her at the State Department.  Cameras ready?   Hillary now on Twitter and Tumblr!

Next stop: An unofficial photo from Cartagena, Colombia, while there for the Latin America Summit.  Photos of good ol’Hillary  dancing with her office gal pals for a colleague’s birthday after hours.  It made all the papers and she was having fun.  Nice one!  And while we are there,  it temporarily pushed the scandal of secret service officers and prostitutes in hotel rooms, off the front page. Yay!

The PR Verdict: “B” for Hillary Clinton and her ongoing unofficial PR makeover.  From the Cruella de Vil of foreign policy to fun Ol’Hillary.  It’s amazing what a tweet and photo can do,  particularly for the female vote in an election year.

PR Takeaway:  A PR image can only exist in one dimension for so long.  Hillary is tough and clever -we all know that.  But this gets old fast.  Something was needed to change the pace.  Her recent forays into social media have moved the dial on her popularity and likeability.  Hillary has another side.  See?  Who knew?  Is all of this really just a coincidence?

To read more about Hillary texting click here.  To see Hillary partying in Columbia click here.

What’s your PR Verdict on Hillary’s ongoing PR makeover?

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