Pistorius Takes the Stand

oscar pistorius court day seven his murder trial heard lawyer barry roux question testimony 150x150 Pistorius Takes the Stand

THE PR VERDICT: “C” (Distinctly OK) for Oscar Pistorius.

There’s rarely any discussion of good or bad PR associated with murder trials; the defendant is declared innocent or guilty, and the case is closed. Things may be different in the case of South African Paralympic athlete Oscar Pistorius, currently on trial for the murder of his girlfriend, Reeva Steenkamp.

Pistorius says he awoke during the night of February 14, 2013, hearing sounds. He told police he shot towards where he thought an intruder was hiding, only to find Steenkamp his victim. The prosecution has so far done a persuasive job of presenting an ex-girlfriend who told of Pistorius randomly shooting guns, a text message from Steenkamp saying she was afraid of him, and neighbors who heard angry shouts and terrified screams.

While listening to testimony, Pistorius has hardly been stoic. He has wept, held his head in his hands, been violently ill. But would he take the stand? His lawyers apparently thought it best. Yesterday, Pistorius – not shown on camera, but audible – gave a shaken testimony that halted proceedings when he eventually broke down.

Will it spare him from a 25 year prison term? It’s possible. The gun-carrying, temperamental boyfriend image was replaced by the trembling voice of a shattered man. Should Pistorius be declared innocent, his emotional testimony may also exonerate him in the court of public opinion.

THE PR VERDICT: “C” (Distinctly OK) for Oscar Pistorius.

THE PR TAKEAWAY: When all seems lost, that’s the time to take a risk. Most lawyers are wary of putting clients on the stand; not only can they be torn apart by the prosecution, but they may not show enough emotion, of the appropriate kind, for the jury’s liking. Pistorius, however, has been doing nothing but demonstrating remorse. His lawyers, facing the prosecution’s construction of a monster, put on the stand a man weeping and overcome with grief. The monster image has taken a hit.

The Fat Lady Sings at the Met, Despite Protests

Met Eugene Onegin 150x127 The Fat Lady Sings at the Met, Despite Protests

THE PR VERDICT: “B” (Good Show) for The Met’s straightforward, on-brand response to protestors. (Pictured: performers in The Met’s production of “Eugene Onegin.”)

As Russia put harsh anti-gay laws into place, celebrities have begun announcing boycotts in protest; Bravo’s Andy Cohen announced he would not co-host the Miss Universe pageant taking place in Moscow while Cher is not including stops in Russia. But when protesters planned to picket the production of Tchaikovsky’s “Eugene Onegin,” The Metropolitan Opera said the show must go on.

The protest centered around the conflict between the composer and the stars of the production. Tchaikovsky was gay; some of the performers in this staging of “Onegin” have been associated with Russian President Vladimir Putin, the man who put the anti gay laws into place.

The Met’s response came from its General Manager, Peter Gelb, in a blog on Bloomberg.com. “As an arts institution, the Met is not the appropriate vehicle for waging nightly battles against the social injustices of the world,” Gelb wrote. “Throughout its distinguished 129-year history, the Met has never dedicated a single performance to a political or social cause, no matter how important or just,” Gelb wrote. “Our messaging has always been through art.” Gelb further pointed out that the Met’s stance on gay rights is reflected through “the choice of our LGBT (lesbian, gay, bisexual, and transgender) rainbow of artists and staff.”

THE PR VERDICT: “B” (Good Show) for The Met’s straightforward, on-brand response to protestors.

THE PR TAKEAWAY: Messages can become mixed when they come from the wrong messenger. It’s one thing for performers to choose not to go to Russia in protest; a similar boycott took place when celebrities refused to perform in Sun City, a South African resort, when it was still under apartheid rule. But where is the line drawn? On artistic soil. The Met is in New York, a melting pot for cultures and a place where the arts can unite people of all diversities. Gelb stated the Met’s case respectfully, unequivocally, and quickly. In this case, the hubbub was over before the fat lady sang.