What did Castro Ask the Pope?

popecuba What did Castro Ask the Pope?

The PR Verdict: “B” for Castro for a clever PR move.

“And what does a Pope do?”  That apparently was the question posed by octogenarian dictator Fidel Castro to the Pope on his recent visit to Cuba.  The Pope, no doubt surprised, politely responded to Castro by talking of his ministry, his trips, and his service to the Church, so says the Vatican’s spokesman.

The Pope in his historic visit made a couple of vague digs at Marxism and spoke about the need for freedom, calling on both the USA and Cuba “to seek truth and choose the way of love, sowing reconciliation and fraternity.”   Nothing too threatening for his hosts.

What else came out of the visit?  Christmas was reinstated by the Cuban regime as a courtesy to the Pontiff as was Good Friday.  Hassle free concessions from one of the world’s nastier dictators.

The PR Verdict: “B” for Castro and his cronies for a clever PR move.  He emerged as the “listening dictator” and by making a couple of smart moves, gave catholic minded Latin Americans something positive to talk about.

The Church and committed Marxists don’t usually get along.  What better way to reboot a tempestuous relationship than by asking a question? Castro’s headline-making ice breaker startled not only for its genuine weirdness but because it changed the dynamic of the visit.  Sounding more like a kid on a school excursion, Castro became the listening dictator not the dictator of famously long interminable monologues.  Smart move.

To read more click here and here.

What’s your PR verdict on Castro’s PR strategy?

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Goldman Sachs, Marriage Equality and Atypical Advocates

BlankfeinMarriage1 300x205 Goldman Sachs, Marriage Equality and Atypical Advocates

THE PR VERDICT: "B" for HRC and Blankfein

Lloyd Blankfein, CEO of Goldman Sachs, surprised everyone yesterday with his decision to become the first national corporate spokesman for same sex marriage. He has teamed up with Human Rights Campaign (HRC), a national advocacy organization that promotes LGBT rights.

HRC reasons that their unlikely spokesperson will demonstrate the diversity of Americans rallying around this issue. A neat and clever idea.

The NYTimes gave the news a big splash and HRC issued a video with Blankfein impressively declaring that equality is “good business and is the right thing to do”.  This PR strategy works on all fronts and incidentally helps correct Blankfein’s image as the Gotham villain in the financial crisis.

The PR Verdict: “B” for HRC and Blankfein.  This is an impressive PR strategy that changes the conversation and widens the supporter base from the predictable liberal, creative, establishment.

Blankfein should avoid responding with “no comment” as he gave the NYTimes and share personal thoughts about why he is doing this. “Good for business” is a sensible rallying cry but coming from an industry that has been demonized of late, wider more personal observations will kick this campaign into high gear.

Video below :

Lloyd Blankfein on Marriage Equality – HRC