The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to the Australian online betting company that came up with an outrageous combination of national pride and private commerce. SportsBet.com floated a 150-foot balloon replica of Brazil’s famous Christ the Redeemer statue wearing a jersey that read “#KeepTheFaith.” (Australia was considered a 750-1 long shot in the World Cup.) Reactions ranged from chuckles to cries of blasphemy, but either way the company received worldwide publicity.

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to Eric Cantor, the second highest-ranking Republican in the House of Representatives, who lost his party’s primary. Cantor was expected to be the next Speaker of the House, but his support of immigration reform was attacked by Tea Party rep David Brat. Cantor’s loss was considered a stunning upset for Republicans and made headlines all week, exacerbated when Cantor resigned from his post.

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to David Brat, winner of Virginia’s congressional primary. The media shone brightly on Brat’s Cinderella story and surprising win, but when the victory confetti settled to the floor, Brat revealed himself to be unprepared to face the media. Asked by NBC Washington correspondent Chuck Todd about minimum wage issues and foreign policy, Brat responded, “Hey, Chuck, I thought we were just going to chat today about the celebratory aspects.” The weak response supported the theory that Cantor’s stance on immigration reform, rather than the attributes of Brat or the Tea Party, was the deciding factor in Brat’s win.

The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Week’s Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to Cory Booker, the charismatic Democratic mayor of Newark, NJ, who this week became the state’s first African American US senator. True, he was unlikely to lose; New Jersey hasn’t elected a Republican to the Senate in 40 years. Still, the media-savvy 44-year-old ran a carefully calibrated race. Early on, he laid low and campaigned via his Twitter feed and Instagram videos. He artfully handled shrill questions about sexuality and his communications with a West Coast stripper. When opponent Steve Lonegan turned up the heat, Booker came out swinging with an aggressive TV ad (but still spent less than $1 million on television). Booker’s next challenge will be navigating the US Senate where, as The New York Times put it, “show horses tend to stumble.”

 The PRV Report Card: This Week’s Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to New York City Mayor Michael Bloomberg, the man behind the ban on large-sized sugary drinks and increasingly limited public smoking areas. While those “nanny state” actions could be called beneficial, this week the mayor directed NYC police to find and arrest the artist known as Banksy, who is currently “defacing” the buildings of Bloomie’s burg. Banksy’s art routinely sells for millions, and other cities have treated his graffiti-style work as valuable contributions. Nevertheless, in a town that has recently suffered a spate of violent attacks on gay men, cops are being ordered by Hizzonor to focus on apprehending this hooded painting bandit. That’s a Big Gulp of nerve.

bachmanncruz The PRV Report Card: This Week’s Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO any number of US Congressional Republicans, for statements during the 16-day government shutdown crisis that gave “spin” a bad name, even after the crisis ended. When it did, the meekly even-handed media coverage broke decidedly against the Republicans, but that didn’t end their attempts to save face and subvert reality. Thus we have statements like House Speaker John Boehner’s “We fought the good fight, we just didn’t win,” Sen. Ted Cruz’s “Washington is not listening to the people,” and Rep. Michele Bachmann’s “This was a fight worth having.” After setting out on an obviously dead-ending path, they followed to its natural conclusion and somehow kept going, perhaps walking their party right into the political wilderness.

In Congressional Poker Game, Americans Lose

 In Congressional Poker Game, Americans Lose

The PR Verdict: (“F” (Full Fiasco) for Congressional Republicans.

As midnight approached on Monday evening, an end came to the high-stakes poker game the United States Congress has been playing. Specifically, Republicans threatened a government shutdown if President Obama’s Affordable Healthcare Act wasn’t rolled back for a year, and the President and Congressional Democrats said no. The clock struck twelve, and the United States government shut down for the first time in 17 years.

Government workers received emails telling them not to show up at their jobs and tourists visiting national parks and museums now find signs like the one on Washington DC’s Air and Space Museum: “Sorry for the Inconvenience.” Ironically while most of the government is closed, one thing that remains open is enrollment in the Affordable Care Act.

At the heart of the battle are the Tea-publicans, members of the Republican Tea Party like Sen. Ted Cruz, and Speaker of the House John Boehner, They are sticking to their guns claiming this bad medicine is good for the country. “This may hurt but it’s good for you”  is the PR pitch. A hard sell?

THE PR VERDICT: “F” (Ful Fiasco) for Republican members of Congress.

THE PR TAKEAWAY: Short term harm only works if there is long term good . It’s difficult to say you’re working for constituents while causing them harm unless you can offer a rainbow at the end. As this contest escalates, the welfare of the public is increasingly lost. Political brinkmanship is what the debate has become and Republicans will need to claw back the PR fallout. As Republican Sen. Jeff Flake of Arizona said, “Republicans are likely to get the blame”  and its not clear how this “will benefit us more.” Without a clear and happy rainbow at the end, the PR damage looks set to continue.

IRS’s Reputation Taxed by Scandal

 IRSs Reputation Taxed by Scandal

The PR Verdict: “F” (Full Fiasco) for the IRS.

The United States Internal Revenue Service has never been the most popular government entity, but lately its reputation has taken a severe shellacking. The first problem came to light a few months ago, when it was revealed that the IRS had been targeting the Tea Party and other conservative political groups, putting their finances under close scrutiny. But on the PR embarrassment scale, that was nothing compared to the Star Trek video.

As the IRS finds itself under close scrutiny, a series of mortifying gaffes are now on public display. An astounding $50 million, all taxpayer money, was spent during 2010 and 2012 on 225 IRS conferences. The expenditures included training – or, rather, a rah-rah ha-ha training video with a Star Trek theme. And line dancing classes at the conferences. And baseball tickets, and stays in presidential suites for conference attendees, and a “happiness expert” who cost over $11,000. The list goes on and, unfortunately, on.

The congressional hearings investigating the conservative targeting are the equivalent of an audit for the IRS, and as with anyone else, the unpleasant receipts are being discovered. Daniel Werfel, the new IRS head, said he took the job because he thought he could be helpful. “The IRS is an agency in need right now,” he said in an understatement, in between apologies and explanations that can’t begin to defray the damage.

THE PR VERDICT: “F” (Full Fiasco) for the IRS. The government entity will have a long road of recovery after shooting itself in the foot.

THE PR TAKEAWAY: Think before you line dance – or make a video of it. The scrutiny of conservative groups is now being blamed on orders “from Washington”; if true, the resulting issues were unavoidable. But the silly, expensive training videos, the line dancing, the happiness expert? Someone along the way must have asked what this would look like to the outside world, or should have. In PR, an ounce of prevention is far more effective than ten pounds of damage control. At this point, confession and sincere apologies won’t make a dent in the IRS’s accounts.

To see the IRS Star Trek video, click here.

The PRV Report Card: Winners & Losers

Screen Shot 2013 05 16 at 7.16.52 PM 150x150 The PRV Report Card: Winners & LosersPR Winner: “A” (PR Perfect) for the Republicans who have turned up the heat on the Obama’s second term. If true that life comes at you in threes, then this week was the triumvirate of PR gifts. Obama found himself on the back foot regarding the IRS/ Tea Party scandal, the Justice Department/AP phone record snooping, and finally the ongoing thorn in the side of the Administration that is Benghazi. No matter the merits, the concerted drum beating has been an effective PR attack. Objective one: change the news agenda and place the Administration on the defensive, unable to talk about what it wants to talk about. For this week at least, mission accomplished.

Screen Shot 2013 05 16 at 7.17.58 PM 150x150 The PRV Report Card: Winners & LosersPR Loser: “F” (Full Fiasco) to Barbara Walters and the media reaction to her announcement that she is stepping down. In what will be her long goodbye to broadcasting, America’s famous interviewer announced that she would be phasing herself out during a series of programmed appearances and TV specials over the next twelve months. Online and columnist reactions to her career were astonishingly scathing. Slammed as lightweight, fawning and inconsequential the reaction could have only made unhappy bedtime reading for Babs’ PR team. A couple more glowing endorsements from journalists who think Babs paved the way for other women might have given the coverage some more balance. For Babs and her team, this might be a tough twelve months.

Screen Shot 2013 05 16 at 7.19.58 PM 150x150 The PRV Report Card: Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO Kylie Busutti, a former Victoria’s Secret model currently touting her book I’m No Angel. In her sad tale, Ms. Busutti recounts being shocked – shocked! – to find out that models are required to be absurdly thin and that Victoria’s Secret apparel is sexy, apparently too sexy for Busutti’s Christian faith. We’re not sure what deserted island this young woman grew up on, but these are hardly revelations. There is something rank, too, about claiming a moral high ground that wouldn’t let her continue in such a tawdry profession but does, apparently, permit trying to capitalize on it.

How Do You Get To Be President And Be Yourself?

Breakthrough with Tony Robbins1 300x300 How Do You Get To Be President And Be Yourself?

The PR Verdict: “C” for disappointingly average advice.

Tony Robbins, America’s most impressive self help guru told CNN yesterday that Mitt Romney needs to be more himself and stop worrying what other people think.  According to Robbins, Romney is a passionate person whose authenticity and energy is not shining through. Be more real!  Less robotic!  Show you don’t give a damn!

PR and presentation advice of this type is now very much in vogue.  While hard to disagree with on a personal level it is however of little practical help when seeking high office.

Being yourself is sometimes less important than the right environment.  The venue/crowd where the candidate feels most comfortable is the key to unlocking authenticity.  Seek out those occasions and the rest will follow.

The PR Verdict: “C” for disappointingly average advice from the country’s leading self help guru.  Sensible advice to be elected to the Student Council but running for high office requires more planning and strategy.

Sarah Palin came alive when talking to convention centres packed with her tea party constituency.  Hilary Clinton is most energized when talking at international forums.  What is Romney’s favorite venue? Romney’s minders would be better advised to identify forums in which he demonstrates qualities that appeal most to the electorate.  And what are those qualities?  What qualites does he want to be known for?   Just “being yourself”  is rarely enough and an insufficient  strategy when running for high office.  Just ask Sarah Palin.

To see Tony Robbins giving advice click here.

What is your verdict on Tony Robbin’s PR advice?

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