The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: A (PR Perfect) to Lady Gaga.  Though we had ranked her earlier this week, Lady Gaga has not stopped topping the list of trending stories right across the web.  While the world may be holding a global UN summit in New York, Gaga turned a 25-lb. weight gain into a point of pride – and a brilliant PR maneuver.  The coverage keeps on being generated following the launch of her Body Revolution, a forum urging acceptance for less than perfect physiques. A media masterstroke that has put more serious global issues in the shade.

 

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: F (Full Fiasco) for Team Romney. The latest Gallup Poll shows Mitt Romney trailing behind Barack Obama by six points. It’s not hard to guess that the number 47 figured into that percentage somehow. With just over a month until Election Day, Team Romney must come up with a serious plan to halt this free-fall. The announcement of a genuinely new and unexpected economic plan might just reset the debate. Something fresh and unexpected is needed. Any suggestions?

 

 

 The PRV Report Card: This Weeks Winners & LosersTHE PRV AWARD FOR BRAND CONSISTENCY: Samuel L. Jackson for his “Wake the F*ck Up” political bedtime story. The actor, so well known for his expletive-laced lines in films and real life that he’s usually called “Samuel Motherf*ckin’ Jackson,”  cuts through indistinct attack ads with a punchy pro-Obama rant. In rhyme!  While it may not encourage anyone to change their vote on the big day, Jackson has successfully reinforced his own brand without talking about himself  – the secret to all successful PR.

Is it Embarrassing to be a Friend of Donald Trump?

romney trump 460x307 300x200 Is it Embarrassing to be a Friend of Donald Trump?

The PR verdict: “C” for Team Romney doing its best to keep Trump at a polite distance.

Is it embarrassing to be a friend of Donald Trump? That must be the question the Romney campaign is currently pondering.  Instead of dominating the airwaves with his victory in the Texan primary, Mitt Romney found himself in the uncomfortable position yesterday of responding to questions about his pal Donald Trump while both were on stage at a Las Vegas fundraiser.

“The Donald” resurrected yesterday the now widely discredited red herring that the President was not born in the United States.  Before appearing with Romney at the fundraiser, The Donald took to the airwaves and told CNN “a lot of people don’t think it was an authentic (birth) certificate.”  Sounding like a conspiracy theorist claiming the lunar landing never happened, he added, “CNN won’t report it but many people do not believe it was authentic.”

Trump just raised over $600,00 for Romney and is now working on another $300,000.  His fund raising efforts clearly matter but Trump’s ongoing nuttiness about Obama’s birth certificate could potentially blow Romney’s campaign off course. Conservative columnist George Will described Trump as a “bloviating ignoramus” on weekend television while Romney supporters are wondering what the Trump association serves, with one commenting in yesterday’s NY times, “once you get past Trump’s hair there is no substance.”

The PR verdict: “C” for Team Romney doing its best to keep Trump at a polite distance.  Romney via his team has said he has no issue with the President’s birthplace.  Further cold shouldering might bring the Donald into line.

PR Takeaway:  “Cold and Dignified” is sometimes the best PR approach.  Avoiding photo ops with The Donald and giving only strictly timed sound bites with the self styled mogul is a good idea.  To dilute appearances of a close friendship, insist next time that any appearance with Romney and the Donald includes other celebrity supporters being interviewed at the same time.  While The Donald’s fundraising helps, a close PR association doesn’t.  This is one case where some polite distance is called for.

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