What Did Ryan O’Neal Describe As Pointless?

ryan oneal1 What Did Ryan ONeal Describe As Pointless?

The PR Verdict: “C” for Ryan O’Neal for an interview he was struggling to get through.

Why was there a band-aid on Ryan O’Neal’s nose during his interview with Matt Lauer on Today?  The former film icon has just published a memoir of his thirty year relationship with the equally famous Farrah Fawcett, called Both of Us.   The book he said is not a tell all – but rather a tribute to the highs and lows of their volatile relationship.   Bizarrely, the distracting band-aid remained on his nose for the entire interview and was never mentioned.

This was however the second attempt at an interview.  The first interview never got off the ground with O’Neal leaving the studio in a frantic hurry after what he later conceded might have a been a panic attack.  “I don’t know what was wrong,” he confessed to Matt Lauer second time around. “I just broke out into a terrible sweat, so I just went home.”

His second interview was emotional and full of stops and starts.  He talked of his family’s problems including Fawcett’s addiction to antibiotics.  Lauer quoted O’Neal in the memoir as saying the couple’s behaviors arose because “we both had a feeling of leading pointless lives.”  O’Neal looked genuinely startled.  “Did I say pointless?” he asked rhetorically.  Even Matt Lauer didn’t know where to turn.

The PR Verdict:  “C” for Ryan O’Neal for an interview he was clearly summoning all his energy to get through.  A gentler print interview might have been a better route for this client.

PR Takeaway:  This interview had the hallmarks of a sympathetic therapist talking to a troubled patient.  Sometimes it might be better to give the PR prize of a national interview a pass, and stick with some gentler, less exposing forms of publicity.

To read more and see the interview click here.

What ‘s your PR Verdict?

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What Does Christie Brinkley Recommend For Extreme Narcissists?

christiebrinkley What Does Christie Brinkley Recommend For Extreme Narcissists?

The PR Verdict: “F” for Christie and an interview that went horribly wrong.

Christie Brinkley, ageless super model and former wife of Billy Joel, declared on the TODAY program that all she wants is peace.  In the middle of a divorce from business man Peter Cook, Brinkley took the morning interview way off course and spoke for eight captivating minutes about marital discord and her ex husband’s allleged strategy of sapping joy from her life.  It was a PR nightmare but absorbing television.

Scheduled to talk of her upcoming role in the Broadway musical Chicago, she sidetracked herself into discussing her divorce from a “malignant narcissist” and its emotional toll.  She nearly broke down in tears and called for government legislation to intervene in divorce cases of “extreme narcissists.”

This was a spectacular interview.  Rarely has anyone been off message so brilliantly and so thoroughly.

The PR Verdict: “F” for Christie and an interview that went horribly wrong.  Even the host, Matt Lauer,  had the grace to apologize for not talking about her Broadway debut.

This was a perfectly structured interview but way off subject.  It had an emotional call-to-action for the viewer (just google divorcing a narcissist!) and a broader demand (legislation to protect against malignant narcissists!).  The tearful crescendo at the end and the plaintive cry of  “all I want is peace” could not have been scripted better.   What her Broadway backers and costars think however is a different matter.

To read more and see the interview click here.

Whats your PR Verdict on this interview?

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