The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Week’s Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to the makers of “The Power of Adobe Photoshop,” a 37-second video that was made months ago and went viral this week. The time-lapse clip shows a model posing without makeup, then being styled, and then being turned into a creature of literally unreal beauty – or what passes for a normal woman in magazines. The video has been re-blogged and reported on so many times that the original makers are unknown, though after the Today Show report on it, it’s likely they’ll surface soon.

 The PRV Report Card: This Week’s Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to the continued debacle that is the Obamacare rollout. Today’s one-month anniversary of the national health system’s launch caps a week in which several administration officials were called to the Congressional carpet to account for the problems that continue to plague the the website. President Obama was also on the defensive over media reports that a vast number of people may lose existing insurance plans on Dec. 31 despite his assurances that “if you like your health care plan, you can keep it.” The PR lesson? If it’s not ready, don’t launch it. The best PR in the world can’t make a half-baked pie taste good.

cornyn The PRV Report Card: This Week’s Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to US Senate Republicans, for their specious arguments to support blocking President Obama’s nominees to the second-most important US court. Republicans this week charged “court-packing” by the President on three nominees to the DC Circuit Court of Appeals. The reference dates to President Franklin D. Roosevelt’s 1937 gambit to neuter a politically antagonistic Supreme Court by adding seats. Promising a filibuster, Senate Minority Whip John Cornyn of Texas claimed federal poverty: “The last thing we need to do is throw more money on unneeded judges on this court.” Except that these are court vacancies, not new seats – and no one previously fussed over a Republican president’s nominees. “I can’t think of anything more ridiculous,” Democratic Majority Leader Harry Reid said.

Asian Women, Racial Stereotypes and How Not to Win a Senate Seat.

debbiespenditnow Asian Women, Racial Stereotypes and How Not to Win a Senate Seat.

THE PR VERDICT: "D" a resounding flop!

We’re more than a little stunned by the latest negative campaign ad, sponsored by U.S. Senate candidate Pete Hoekstra against incumbent Debbie Stabenow.

The thirty-second ad opens with the sound of a gong and a young Asian woman riding a bike near rice paddies. The woman stops her bike in the Asian landscape (actually California) and says in vaguely broken English, “You borrow more and more from us. Your economy gets very weak. Ours get very good. We take your jobs. Thank you.”

If the intent was to generate national headlines and controversy then full marks to the genius that dreamt this up.  In thirty seconds the ad successfully offended Asian Americans, and alarmed Hoekstra’s own Republican leadership which immediately sought to distance itself from the ad.

The PR Verdict: “D” a resounding flop. The ensuing publicity has focused solely on Hoekstra’s questionable judgment and nothing else. How does this help his campaign?

Hoekstra’s campaign defends the ad as “satirical”.  Does this mean harmless? If so, why not substitute the Asian woman with a range of other stereotypes and wait for belly laughs from the audience?  Is Hoekstra running for the senate or trying to get as job as an intern at Saturday Night Live?


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