Is there something we didn’t know about Bruce Springsteen? Apparently so. Pre-publicity for the next issue of the New Yorker is generating headlines with a massive 16,000-word profile that lets readers into The Boss’s darkest secret: He has been battling depression for years.
Springsteen made the personal revelations during the weeks he was being interviewed and trailed by journalist David Remnick, the author of the profile. Advance PR tells us that Springsteen will come across to readers as a thoughtful and considerate soul with a high level of self-awareness and introspection. And, one could say, well-versed in the language of therapy.
The multi-platinum musician has been seeing a therapist since 1982. Remnick says that Springsteen avoided drugs due to the “thread of mental instability that ran through his family,” including Springsteen’s father, who battled “paralyzing depressions.” Additionally, Springsteen’s wife Patti Scialfa confirms in the article that she is bipolar. Such revelations might have been sensationalized in the hands of a lesser publication, but this elegant, straightforward bastion of publishing was the right choice to discuss an intensely personal story.
The PR Verdict: “B” (Almost a Winner) for Bruce Springsteen and his decision to talk to the New Yorker: a sensible place to discuss a wider social issue.
The PR Takeaway: Where you say something matters as much as what you say. Top marks to Springsteen for choosing the New Yorker to air an intensely personal issue. This might have gotten big airplay on E! Entertainment News and celebrity publications, but if Springsteen wanted to make some wider nuanced points, this was the way to go.
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What’s your opinion of Bruce Springsteen’s decision to reveal this intensely personal information? Give us your PR Verdict!