Steve Jobs’ heirs face the daunting challenge of safeguarding his legacy. One suggestion is to move towards a separation between Steve Jobs and the ongoing business performance of the firm he founded. Apple, notwithstanding its current success, will suffer like every company inevitably does, the vagaries of market volatility. When that happens the challenge will be to keep Jobs’ legacy as a true innovator and creator intact. The creation of a daring and ground breaking philanthropic platform that reflects the founder’s innovation and values would be a great start and will keep his legacy distinct from Apple’s business performance.
The PR Verdict: “A Plus” for Apple that has a formidable PR machine. This next phase will be the creation of a new and separate infrastructure to protect the legacy of the founder.