It’s a long way from Las Vegas to Afghanistan. That’s the distance Prince Harry has come from the mortifying nude photos that made headlines a few months ago to the somber, candid interviews he did this week as the prince’s tour of duty in Afghanistan came to a close.
Harry gave a series of interviews to world media, and in them, he seemed happiest when speaking about his time as “Captain Wales,” as he is known in his military unit. Rather than bragging about his ability to be a regular bloke, he was relishing it.
Of course he was asked about those revealing photos from Las Vegas, and Harry’s answer was PR perfection. “I let myself down, I let my family down,” he said. “But it was probably a classic example of me being too much army, and not enough prince.” Nice one! For a royal scandal, there could be no better solution than an honorable stint in the military. It is after all, the great leveller.
THE PR VERDICT: “A” (PR Perfect) to Prince Harry , excuse us Captain Wales and the art of humility.
THE PR TAKEAWAY: Sincerity is the PR buzzword. Lance Armstrong’s maneuver of confessing about doping to Oprah Winfrey largely flopped because of his complete lack of heartfelt emotion. By contrast, Prince Harry comes off as human. The Vegas scandal? It’s what people his age do all the time. The military? He’s honored and wishes he could continue. The Crown hasn’t had an easy time of PR management of late but sincerity can save the day. The trouble with Harry? After this media blitz? None at all.